Why Peloton Stock Surged to a New All-Time Today

What happened

Shares of Peloton Interactive (NASDAQ: PTON) leaped 8% to a closing high of $75.96 on Friday, furthering their recent gains.

So what

More investors appear to be embracing a bull thesis laid out by Goldman Sachs' analysts earlier in the week. On Wednesday, analyst Heath Terry argued that Wall Street's growth estimates for Peloton were "far too low." 

A compass points to the word growth.

Peloton's growth potential is larger than you think. Image source: Peloton.

Terry predicts that Peloton will add 208,000 new subscribers in the fourth quarter, compared to the consensus estimate of 199,000, driven by pandemic-related fears that are keeping people out of gyms and boosting demand for the company's in-home fitness equipment. Looking further ahead, Terry believes Peloton's customer additions will surge to 274,000 in its fiscal 2021 first quarter, compared to Wall Street's estimates of only 105,000. 

In turn, Terry says this expectation-crushing growth could drive Peloton's stock price as high as $96, or about 26% above where they closed on Friday. 

Now what 

Investors have been underestimating Peloton since its initial public offering (IPO) in September 2019. Its stock plunged during the early stages of the pandemic until investors began to realize that peoples' fears of getting sick at gyms could result in sharply higher sales of Peloton's home fitness equipment. More people are beginning to catch on, but many investors are likely still understating just how powerful the home-based fitness trend is -- and, by extension, just how large Peloton can ultimately become.

10 stocks we like better than Peloton Interactive
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Peloton Interactive wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks


*Stock Advisor returns as of August 1, 2020


Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Peloton Interactive. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Latest Markets Videos

The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Learn More