This Is Why Ninja Turtles Didn't Need to Be Great
Even closer to the mark, Paramount and Michael Bay kick-started the cheesy Transformers brand with a fantastic $710 million effort in 2007. Again, all of that film's sequels have outgrossed the story primer, and the last two chapters passed the billion-dollar global level as well.
I'm not saying that the Ninja Turtles reboot will add billions to Viacom's top line in any particular year. The turtles could never quite match Batman's brooding allure, and they were always a bit more niche than Transformers. And both of those story worlds come with far richer opportunities for spin-offs and elaboration.
But the Turtles brand already comes with decades-long staying power, and this is the perfect way to keep audiences on the hook. In the long run, Viacom will enjoy the fruits of this seemingly forgettable labor.
Viacom and Michael Bay didn't exactly bring their "A" game to this film, and they really didn't have to. We should expect a stronger script and more exciting talent lineup for the 2016 sequel, which is where the franchise truly gets to test its mettle.
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The article This Is Why Ninja Turtles Didn't Need to Be Great originally appeared on Fool.com.
Anders Bylund has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days .We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .
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