Markets

This Is Why Ninja Turtles Didn't Need to Be Great

Ninja Turtles, before applying the Michael Bay patina. Source: Nickelodeon.

Even closer to the mark, Paramount and Michael Bay kick-started the cheesy Transformers brand with a fantastic $710 million effort in 2007. Again, all of that film's sequels have outgrossed the story primer, and the last two chapters passed the billion-dollar global level as well.

I'm not saying that the Ninja Turtles reboot will add billions to Viacom's top line in any particular year. The turtles could never quite match Batman's brooding allure, and they were always a bit more niche than Transformers. And both of those story worlds come with far richer opportunities for spin-offs and elaboration.

But the Turtles brand already comes with decades-long staying power, and this is the perfect way to keep audiences on the hook. In the long run, Viacom will enjoy the fruits of this seemingly forgettable labor.

Viacom and Michael Bay didn't exactly bring their "A" game to this film, and they really didn't have to. We should expect a stronger script and more exciting talent lineup for the 2016 sequel, which is where the franchise truly gets to test its mettle.

Leaked: Apple's next smart device (warning, it may shock you)

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out, and some early viewers are claiming its everyday impact could trump the iPod, iPhone, and the iPad. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here !

The article This Is Why Ninja Turtles Didn't Need to Be Great originally appeared on Fool.com.

Anders Bylund has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days .We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Other Topics

Stocks

Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More