Shares of Etsy (NASDAQ: ETSY) dropped 21.2% in August, according to data from S&P Global Market Intelligence, as the market reacted to the vintage- and handmade-centric e-commerce site's second-quarter results.
To be sure, virtually all of Etsy's plunge came at the start of last month, with the stock down 20% in the two trading days after its quarterly update hit the wires. But that's not to say Etsy's performance looked bad at first glance.
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To the contrary, Etsy's second-quarter revenue grew 37% year over year to $181 million, translating to net income of $18.2 million, or $0.14 per share (up from $0.03 per share a year earlier). Analysts, on average, were modeling slightly lower earnings of $0.13 per share, but on slightly higher revenue of $183 million.
Still, Etsy CEO Josh Silverman called the company's growth last quarter "excellent," crediting "solid execution across [Etsy's] portfolio of product and marketing investments and the strength of [its] core marketplace."
So why the decline?
First, it's worth keeping in mind Etsy stock was already up 45% year to date leading into its announcement, leaving some traders more than willing to take profits on the heels of a technically mixed report.
It also didn't help that growth in Etsy's services revenue -- up 16.2% year over year to $45.9 million -- decelerated significantly from the 29% increase the same segment achieved in Q1. Marketplace revenue, on the other hand, soared a whopping 47.2% to $181.1 million, while gross merchandise sales (GMS) grew 21.4% to $1.095 billion.
Etsy also boosted its full-year guidance for both GMS (up 20% to 22%, versus an 18% to 21% growth target before) and revenue (up 32% to 34%, an increase from 30% to 32% previously), while simultaneously reducing its outlook for adjusted EBITDA margin to be 22% to 24% (down from its old range of 23% to 25%).
To blame for the latter, according to Etsy management during the subsequent conference call, was the "short-term absorption of zero-margin revenue" stemming from the company's new unified advertising platform. Over the longer term, however, that platform should also allow the company to make greater investments toward "upper-funnel" marketing channels (think television and digital video) to increase brand awareness and -- in turn -- drive incremental growth over the longer term.
For investors willing to buy on the pullback and watch this story play out, I think Etsy could be one of the most compelling portfolio candidates our market has to offer today.
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