In the meantime, Roper says, the company will continue to focus on making the most of brand trends through innovation with new varieties, while conducting a full review of brand messaging and packaging for its core styles and brands.
That said, it's evident Boston Beer is having a more difficult time taking market share of late as competition intensifies from not only larger brewers muscling their way into the space but also smaller brewers expanding regional distribution. And though management has proven time and again Boston Beer's perseverance and ability to innovate its way into the mouths of drinkers across the country, it's no surprise investors are taking a glass-half-empty approach to Boston Beer stock today.
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The article Why Boston Beer Co., Inc. Stock Plunged Today originally appeared on Fool.com.
Steve Symington has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Boston Beer. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .
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