Tracey Ryniec and David Bartosiak, Stock Strategists at Zacks Investment Research, discuss Amazon's recent opening of its first ever brick and mortar bookstore in Seattle called Amazon Books.
Amazon first began as a company that sold books online. Amazon's founder, Jeff Bezos, believed it was more efficient to sell books online because a bookstore could never carry as many books as distribution centers. That meant Amazon was able to carry obscure and out of print titles, along with foreign names.
But now, with the invention of the Kindle and other e-readers, many people get their books on electronic devices.
While Amazon Books will feature its electronic devices, the real stars will still be the books.
Tracey and David discuss the irony of Amazon going brick and mortar. Is this just a one-shop strategy or are there plans to roll Amazon Books out to other cities?
Why would a company with billions in online sales even bother with a store?
David also takes a look at the chart as shares have been soaring.
Is there further upside in the shares?