Whirlpool Launches Innovative Appliance Upgrades at CES 2019

Whirlpool CorporationWHR comes up one more time with modern innovation in Smart Kitchen appliances at CES 2019. This leading home appliances maker will offer the latest technology in smart home appliances from its renowned brands such as Whirlpool, KitchenAid, WLabs and Yummly. Notably, it is expected to upgrade its portfolio of brands to a multi-brand flair in order to facilitate and pace up consumers' household chores.

The CES attendees will be able to connect to the new technology in the connected smart kitchen and laundry categories, preview Whirlpool's Connected Hub Wall Oven, including food detection and cooking techniques, as well as the latest innovation in laundry, with the Smart All-In-One Washer & Dryer in one machine.

Through the KitchenAid smart cooking appliances, viewers can develop the passion for cooking, with a collection of oven-powered grill, baking stone and steamer products. Notably, the company is on track to roll out the KitchenAid Smart Oven+, with Powered Attachments this year. Moreover, management plans to launch the KitchenAid Cook Processor Connect in 2019. This appliance will be a one-stop shop for cooks, with all the necessary tools.

Additionally, consumers can be able to connect to homemade meals via the Yummly brand, with latest offers and personalized suggestions for the entire cooking process as well as results. This will also provide Yummly Guided Cooking, offering recipes with the ability to connect to Whirlpool appliances to control or change temperature and settings. Moreover, Yummly Pro is expected to dish up a cooking curriculum and offer e-learning course.

In fact, the company's buyout of Yummly in 2017 aided Whirlpool in creating a digital kitchen platform that will be available across most of its connected products this year.

Whirlpool's latest incubator, WLabs offers an overview of the entire cooking process to the new adopters, with the Smart Countertop Oven's food identification technology. In fact, the WLabs is expected to beat the tough status quo of kitchen appliances, with its three innovations to address consumers' queries and pain points.

Furthermore, Whirlpool will expand the mobile watch functionality of its connected appliances, with Wear OS by Google in 2019. This is likely to enable Android users to remotely, and conveniently communicate with select kitchen and laundry appliances.

We note that Whirlpool is among those leaders, who believe that the key to success is innovation. Last year, the company announced that consumers can distantly operate the home appliances through Apple AAPL Watch. Further, it enhanced the home appliance ecosystem by teaming up with the leading thermostats maker - Honeywell International Inc. HON . Moreover, its smart home appliances can also be controlled by voice commands through Amazon's AMZN Alexa and Google's Home assistant.

A glimpse of Whirlpool's share price reveals that it has lost 2.6% in the past three months, narrower than the Consumer Discretionary sector's 12.5% decline.

Whirlpool currently carries a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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