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Which Businesses Are Most Popular With Clinton and Trump Supporters?

Clinton Supporters
Clinton Supporters

Image source: .

Image source: Placed .

Trump's supporters are a little more consistent in what they like. Four of the 10 choices on their list are convenience stores -- Sheetz, Kangaroo Express, Circle K, and Pilot (which are full-service travel centers, in addition). The presumptive Republican nominee's fans also support three value-based restaurants: Waffle House, Hardee's, and Cracker Barrel (NASDAQ: CBRL) as well as Dollar General (NYSE: DG) , another price-based shopping proposition.

Image source: Placed .

What does this tell us?

In a broad sense, these lists show that price and value matter more to Trump supporters. The Clinton list shows that while her fans might splurge on Whole Foods, they're also down for a visit to White Castle or a stop at Dunkin' Donuts (when many would have expected Starbucks to make the list).

For the businesses involved, there are lessons to be learned, here, about appealing to both sides of the aisle. In some cases, the results are purely geographical. Publix, for example, operates mostly in Trump-sympathetic territory. But many of these brands are national and would do well to try to appeal to supporters of both candidates.

Going forward, for example, it will be interesting to see if Whole Foods, which is launching lower-priced 365 by Whole Foods, can attract value-driven Republican shoppers and voters. The same could be said of many of the brands on the Trump list when they open stores in left-leaning areas.

It's worth noting that Placed also looked at the swing businesses -- the places most popular where Clinton and Trump supporters are evenly split.

"The voters that visit these businesses are the ones who could determine who ultimately wins the election in November," said Shim. "Using this information, candidates can increase ad spend nearby these businesses through billboards, location based mobile ads, and offline events."

The swing list had no overlap with either candidates' lists and was topped by Meijer, a grocery chain, followed by Famous Footwear, T.J. Maxx, CiCi's Pizza, and Little Ceasar's.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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