What Oil Investors Can Learn From Gold

By Michael McDonald

Commodities investors had been riding on momentum for years and with a diminishing supply of the product coming from producers, prices seemed destined to keep rising for the foreseeable future.

Then in the span of a few months, the commodity’s price crashed and billions upon billions in investment value and producer company market capitalization was wiped out. For many energy investors, this story might sound familiar. But it’s not the story they are thinking of.

In 2013, after a price run-up that had lasted for a decade, investors in gold found out that the precious metal was not as safe as many had assumed. Gold is supposed to be the ultimate safe-haven asset. Like land, as Mark Twain once said, they’ve stopped making it. Unlike stocks or bonds or even green pieces of paper, gold is tangible and has been traded for centuries. It also has a global demand base that is largely built in and reasonably consistent. Yet, after prices neared $2000 an ounce, gold’s price fell by hundreds of dollars an ounce in the span of a few weeks

The price has not come close to recovering. In fact over the last year, it has mostly continued to fall albeit at a much more subdued rate. It wasn’t supposed to be like this.

The worldwide printing of virtual money through quantitative easing was supposed to keep inflating gold’s price. Even after the commodity collapsed in value, numerous commentators and groups predicted that it was temporary, and many said that, with the fall in price, demand would surge leading to a sharp rebound within a few months. There was even talk about various industry organizations failing to properly report supply and demand numbers thus keeping the markets misinformed and prices low. Now though, more than two years on from that drop, nothing close to those predictions has materialized, and investors are still licking their wounds.

This is not a story about gold though. It’s a story about oil. The truth of the matter is that gold is largely an irrelevant commodity compared with oil. Oil is the basis for dozens of countries’ economies around the world and for thousands of major companies’ existence. None of that matters though. The other truth, and the less pleasant one, is that there are stark parallels between what happened to gold a few years ago and what is happening to oil today.

In the cases of both gold and oil, frothy price levels led to large increases in production over the course of a decade and unorthodox sources of supply started to be exploited. Despite the rising supply and only slow growth in demand, prices continued to rise. After a while, both gold and oil stabilized and spent time consolidating and then, just as gold fell, oil too collapsed in price.

Now roughly a year after the first big shocks started to hit the oil market, suppliers have responded in earnest. But just as with gold, simply cutting supplies a bit and having a few weak producers go bankrupt will not lead to a rapid price rebound. Instead it is increasingly beginning to look like oil prices will remain subdued at well less than a $100 a barrel for years to come.

Perhaps oil prices will come back and the parallels with gold will end here, but that’s probably too optimistic. Most of the same basic economic forces that impact gold are equally valid with oil. Investors need to be prepared for the reality that it may take a decade or more for oil to return to $100 a barrel. That does not mean that oil companies will all go out of business or that investing in energy stocks cannot be profitable.

But it does mean that the industry is changing and evolving. Some firms that once commanded lofty prices, probably never will again. Other firms that are faster to adapt will probably be able to take new market share. Regardless, investors need to recognize and adapt to the new realities of the market, and that holds true for both gold and oil investments. It may be painful, but it is the only way forward.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc. is the leading online energy news site. We have extensive coverage of all energy sectors from crude oil and natural gas to solar energy and environmental issues. Our analysis covers energy technology, finance & trading, geopolitics and sector news. We also have detailed oil prices.

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