Markets

What Lies in Store for SINA Corp (SINA) in Q4 Earnings?

SINA CorporationSINA is expected to report fourth-quarter 2016 results on Feb 22. Last quarter, it posted a positive earnings surprise of 900.00%. The company posted an average positive surprise of 391.48% over the trailing four quarters.

Let's see how things are shaping up for this announcement.

Factors at Play

SINA has a strong product pipeline and is investing in product development and marketing. The company's robust user base for its e-Commerce and Weibo offerings are the positives.

However, the company's business is likely to be impacted by soft macroeconomic conditions in China. Also, significant restrictions on online search and other social-networking activities in the region remain concerns.

Moreover, Weibo is expected to face stiff competition from the likes of WeChat in China, which may hurt its user base. We believe that Weibo's monetization ability will be a major driving factor for SINA amid intensifying competition from the likes of Sohu.com Inc. SOHU and NetEase NTES in the video and brand advertising market.

Sina Corporation Price and EPS Surprise

Sina Corporation Price and EPS Surprise | Sina Corporation Quote

Earnings Whispers

Our proven model does not conclusively show that SINA is likely to beat earnings this quarter. This is because a stock needs to have both a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) for this to happen. That is not the case here as you will see below.

Zacks ESP: SINA has an Earnings ESP of 0.00%. This is because both the Most Accurate estimate and the Zacks Consensus Estimate are pegged at 27 cents. You can uncover the best stocks to buy or sell before they're reported with our Earnings ESP Filter .

Zacks Rank: SINA has a Zacks Rank #3. Though Zacks Rank #1, 2 or 3 increases the predictive power of ESP, the company's ESP of 0.00% makes surprise prediction difficult.

We caution against stocks with a Zacks Rank #4 or 5 (Sell rated) going into the earnings announcement, especially when the company is seeing negative estimate revisions.

Stock to Consider

Here's a stock that you may want to consider as our model shows that it has the right combination of elements to post an earnings beat in its upcoming release

The Priceline Group Inc. PCLN with an Earnings ESP of +0.46% and a Zacks Rank #3. You can see the complete list of today's Zacks #1 Rank stocks here.

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The Priceline Group Inc. (PCLN): Free Stock Analysis Report

Sina Corporation (SINA): Free Stock Analysis Report

NetEase, Inc. (NTES): Free Stock Analysis Report

Sohu.com Inc. (SOHU): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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