What CarMax Wants You to Know

A male customer shakes hands with a car salesman.

CarMax (NYSE: KMX) can't seem to keep its recovery rolling. After returning to sales growth in the second quarter, the used-automobile retailer announced that revenue just slipped back into negative territory.

In a conference call with investors, CEO Bill Nash and his team explained how demand trends were better than they might appear at a glance. CarMax's management also issued an update on their push into e-commerce sales, which they're hoping will help return the company to its long-term growth targets over time.

Below are a few highlights from that discussion .

A male customer shakes hands with a car salesman.

Image source: Getty Images.

Houston is to blame

CarMax's sales gains slipped into negative territory for the third time out of the retailer's last four quarterly outings, with comparable-store sales falling 1.2%. That recent track record is weak enough that it could call into question the company's broader growth targets.

Management said an unusual regional sales spike in the prior-year period, tied to disruptions from hurricanes that struck the southeastern U.S., hurt results this time around. After accounting for that event, comps would have risen 2.3% in the third quarter, or at roughly the same pace as in the prior quarter .

Executives said the results were also held back by continued pricing challenges that are making some used cars less attractive when stacked up against new vehicles. CarMax's percentage of sales tied to vehicles between zero and four years old fell to 77%, management said, from 81% a year ago. This shift contributed to falling customer traffic across its store base, which was only partially offset by an improved conversion rate.

E-commerce wins

CarMax has been active in developing its e-commerce selling infrastructure, having just opened a fully online selling process in Atlanta, its oldest market. While cautioning that it's too early to make sweeping judgments, management said they're happy with the feedback they're getting from customers. Their confidence in this maturing into a significant growth avenue is bolstered by the fact that CarMax's website traffic is still rising at a double-digit pace even though shopper visits to its lots are trending lower. Nash and his team believe the company, because of its national store footprint, is uniquely positioned to deliver a full spectrum of shopping options to customers, including a mix of in-store interactions and online processing.

Costs are rising

CarMax implied that the new e-commerce capabilities, which the company hopes to roll out to its national base by early 2020, will require elevated spending and pressure profits in the short term. It's also unclear at this point whether that sales channel will ultimately deliver profitability that's on par with what the retailer achieves through its physical sales.

But the good news is that online shopping is making car buying a simpler experience, which syncs up well with CarMax's overall value proposition. Thus, it's an ideal avenue for the chain to use to increase its market share and return to a steadier sales growth pace in the coming quarters.

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Demitrios Kalogeropoulos has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends CarMax. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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