Source: Good Technology.
On top of Apple's gains, the company's latest partnership with IBM should help push its enterprise mobile sales even higher, leaving BlackBerry even further behind.
Vision and execution
BlackBerry knows one of its only plays in the mobile handset space is to double down on enterprise. That's one of the reasons why it purchased the German-based voice and data encryption company, Secusmart, last month. The company brings mobile and landline security to business and governments and it could help BlackBerry set itself apart from Andorid and iPhone in the sector.
Chen's management seems to be turning around some aspects of the company though, even if just a little. Adjusted operating expenses decreased 57% year over year, helping BlackBerry post a profit of $23 million in its 2015 fiscal first quarter.
But much of BlackBerry's cost-cutting measures are complete, and now it's time to boost sales -- in Q1 revenue fell 69%, to $966 million. Hardware sales, including handsets, will be a big part of this. In the most recent quarter, hardware sales made up 39% of the company's revenue.
Though the Passport could prove to be a smart move in winning back enterprise users, or at least holding on to current ones, we have to be realistic about BlackBerry's current position.
Just last week IDC released its latest smartphone vendor data, and BlackBerry's struggling even more than before. In Q2 2013, the company had 2.8% worldwide smartphone market share. But in Q2 2014 that fell to just 0.5%.
The company can't continue to experience drops like this in the worldwide market, battle Apple in the enterprise sector, and still have a fighting chance in selling lots of mobile handsets. So while the Passport shows BlackBerry is committed to its future with business users, we'll have to wait until the device launches next month to see if the feeling's mutual.
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The article What the BlackBerry Passport Tells us About the Company's Future originally appeared on Fool.com.
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