Western Digital Unveils SD Card for Surveillance Cameras

Western Digital CorporationWDC recently unveiled new Purple micro-SD card tailor made for futuristic surveillance cameras. It will be available in 32 GB and 64 GB variants for $18.99 and $31.99, respectively, this month.

Robust adoption of dynamic and complex data-centric applications, including surveillance cameras requires a 24/7 video capture which implies a demand of data storage architecture that supports the immense workload.

Notably, modern analytics is increasingly leveraging on video recordings to help businesses unlock effective and meaningful insights which aid them in realizing their goals. One such instance of utilization is retailers analyzing shopping behavior via video facial recognition.

Western Digital's SD card meets this demand effectively. Furthermore, to facilitate surveillance, the SD card will be available in convenient 25-packs to integrators and installers.


The new card enables smooth capture of emerging 4K Ultra HD videos for next-generation AI enabled cameras. Its humidity-resistant and rugged design features ensure that it functions uninterrupted even in challenging environmental conditions.

Notably, the card provides "surveillance-class" endurance by supporting up to 1,000 Program-Erase ("PE") Cycles to enhance continuous recording.

Further, the 32 GB and 64 GB variants deliver sequential read and write speed of up to 80MB/s and 50MB/s, respectively and can support UHS Speed Class 11 and Speed Class 10.

The aforementioned features ensure smooth real-time data capture, storage in next generation formats of 4K Ultra HD, and access of video surveillance.

Analyzing the Prospects of the New Card

The card is an effective addition to company's surveillance portfolio. The high-capacity Western Digital Purple Surveillance HDD and the Ultrastar HDD series are already aiding surveillance analytics. With this new Purple card launch, we expect the company to strengthen its market position against the likes of Seagate Technology STX .

Per a MarketsandMarkets report, "Video Surveillance Storage Market" is projected to grow at a CAGR of 22.41% from 2015 to 2020 to reach $18.28 billion.

Furthermore, per an Orbis Research report, as revealed by Reuters, the global video surveillance market is expected to grow at a CAGR of 18.3% from 2017 to 2022 to reach $63.2 billion. The market valuation in 2015 was $19.51 billion.

Per an IHS Markit report , all newly installed video surveillance cameras in 2015 generated 566 petabytes data globally, in one day. The corresponding data is projected to grow over 2,500 petabytes by 2019, on a daily basis.

The aforementioned reports strengthen the prospects of investment opportunities in the new SD card designed for video surveillance.

Western Digital is making continuous efforts to ensure its products deliver high quality storage solutions across all emerging data-driven technologies. Recently, the company had launched NVMe SSD to enhance gaming experience. We believe this ongoing expansion of the company's product portfolio will bode well for the company's top-line.

Zacks Rank & Other Stocks to Consider

Western Digital sports a Zacks Rank #1 (Strong Buy).

A couple of other top-ranked stocks in the broader technology sector are Mellanox Technologies, Ltd. MLNX and Micron Technology Inc. MU , both currently sporting a Zacks Rank #1. You can see the complete list of today's Zacks #1 Rank stocks here .

The projected earnings growth rate (3-5 years) for Mellanox and Micron are 15% and 10%, respectively.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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