Wendy's To Launch Breakfast Across US; To Hire 20K Employees

(RTTNews) - The Wendy's Co. announced its plan to launch its breakfast menu across the U.S. system in 2020. The company would also recruit about 20,000 new employees to support its expansion plans.

Wendy's breakfast menu is currently available in more than 300 restaurants. The menu includes signature items such as the Breakfast Baconator, Frosty-ccino, and Honey Butter Chicken Biscuit.

The fast-food chain plans to invest about $20 million during 2019 as it prepares the U.S. system for national launch of breakfast.

Todd Penegor, President and CEO of The Wendy's, said, "Launching breakfast in our U.S. restaurants nationwide provides incredible growth opportunities. We are well-positioned to pursue it. ... we put Wendy's fan favorites on our breakfast menu to set us apart from the competition.""

Wendy's asked individuals who are interested to join the company to visit or a local Wendy's.

Wendy's joins various other food chains that are experimenting on ever-growing breakfast demand. Panera in April started serving breakfast wraps and cold brew coffee.

In August, Del Taco Restaurants introduced its newest breakfast item, Breakfast Toasted Wrap. McDonald's in February had announced the launch of McCafe Donut Sticks in its breakfast menu for a limited time. The company added new items to its breakfast menu for the first time in more than a decade, as part of its efforts to deal with slowing U.S. sales.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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