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The Wal-Mart Stores, Inc. Smiley Face Is Back

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Wal-Mart Stores, Inc. ( WMT ) has announced that its smiley face is making a return.

The announcement that the Walmart smiley face is returning was made by WMT COO Judith McKenna during the company's shareholder's week event. The company is featuring the smiley face in a new series of ads .

Walmart said that part of the reason it's returning the smiley face to its stores is that customers still associate it with low prices, despite it not being use much over the last 10 years. The character will now represent all low prices, instead of just rollbacks.

"Today, as much as ever, our customers need us as their advocate for low prices," Walmart CMO Tony Rogers said in a blog post. "Smiley represents that commitment."

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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