Politics

Video advertising duo Taptica and RhythmOne plan 260 mln pound merger

Reuters

Jan 29 - Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound $342 million all-share deal that could be announced as early as this week, Sky News on Tuesday.

Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.

The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.

($1 = 0.7599 pounds)


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Reuters

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