Video advertising duo Taptica and RhythmOne plan 260 mln pound merger


Jan 29 - Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound $342 million all-share deal that could be announced as early as this week, Sky News on Tuesday.

Taptica shareholders would hold a slightly larger stake in the combined company, Sky news reported.

The merged london-listed duo will operate under the Taptica name and be run by Ofer Druker, currently head of Taptica's U.S. division, a source told Sky News.

($1 = 0.7599 pounds)

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

Learn More