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Victory Electronic Cigarettes files for a $150 million NASDAQ listing

Victory Electronic Cigarettes, which markets and distributes a portfolio of electronic cigarettes, filed on Tuesday with the SEC to raise up to $150 million and uplist on the NASDAQ. The company is currently traded on the OTC market under the ticker ECIG. The Nunica, MI-based company, which was founded in 2009 and booked $76 million in sales for the fiscal year ended December 31, 2013, plans to list on the NASDAQ under the symbol ECIG. Wells Fargo Securities and Canaccord Genuity are the joint bookrunners on the deal. No pricing terms were disclosed.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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