This past week, Valley National Bank (Nasdaq: VLY) celebrated its rebranding and stock exchange switch to Nasdaq from The New York Stock Exchange. A regional bank with $30 billion in assets and a $3.5 billion market cap, Valley is one of the largest commercial banks headquartered in New Jersey. They will be in good company at Nasdaq: They join the 84% of U.S. listed regional banks and 61% of U.S. listed financial companies who call our market home.
In a Valley press release, President and CEO Ira Robbins cited Nasdaq’s industry leading trading platform, marketing initiatives, cost effective synergies, and innovative brand alignment as factors in their decision to move to Nasdaq.
Valley President and CEO Ira Robbins and members of the Valley team ring the Nasdaq Opening Bell on October 10 at the Nasdaq MarketSite in Times Square, New York.
Valley kicked off their rebrand by leveraging the full suite of Nasdaq’s visibility elements. As part of the rebranding, Valley dropped the words “National Bank” from their name and unveiled a new logo and messaging. They featured their new name and logo at the Nasdaq Opening Bell ceremony at our MarketSite in Times Square, and took over the digital billboards outside Nasdaq in Times Square to showcase their messaging. They also ran a Wall Street Journal print ad, and hosted a cocktail reception with about 250 people at Nasdaq as part of their listing on Nasdaq and new brand campaign.
Valley (Nasdaq: VLY) celebrated its rebrand from Valley National Bank to Valley as part of the festivities at Nasdaq on October 10, 2018. Valley executives pose for a photo in front of the Nasdaq MarketSite.
Valley follows the $110 billion in market value that has switched to Nasdaq year-to-date including United Airlines, Weight Watchers, Extended Stay America, Avnet and others, and the over $1.3 trillion in transfers in recent years. We are proud to have them join our community of listed companies.
For information about listing on Nasdaq, contact me at Andrew.Hall@nasdaq.com
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