Markets

UK competition watchdog to assess Hasbro-Entertainment One deal

Credit: REUTERS/JOSE LUIS GONZALEZ

Britain's competition watchdog said on Thursday it would assess U.S. toy maker Hasbro Inc's proposed $4 billion deal to buy Peppa Pig owner Entertainment One Ltd, and was inviting comments on the acquisition until Dec. 5.

Adds background

Nov 21 (Reuters) - Britain's competition watchdog said on Thursday it would assess U.S. toy maker Hasbro Inc's HAS.O proposed $4 billion deal to buy Peppa Pig owner Entertainment One Ltd ETO.L, and was inviting comments on the acquisition until Dec. 5.

The Competition and Markets Authority (CMA) will be considering whether the deal would hurt competition. (https://reut.rs/2rX11Av)

Hasbro, known for its Nerf guns and Power Rangers action figures, had made a cash offer for Entertainment One in August.

If concluded, the deal for the independent studio is expected to give Hasbro more exposure in its content media push, by helping it gain access to popular TV shows like Peppa Pig and PJ Masks.

Hasbro has been buying smaller firms and tying up with major movie studios to boost sales of toys linked to movie franchises.

Entertainment One and Hasbro did not immediately respond to requests for comment.

(Reporting by Shanima A in Bengaluru; Editing by Shounak Dasgupta)

((shanima.a@thomsonreuters.com; shanima.a.thomsonreuters.com@reuters.net ; +91 80 6749 3167; ;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Other Topics

US Markets

Latest Markets Videos

Reuters

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

Learn More