Twitter (TWTR) Adds Lights Out Mode to Boost Engagement
Twitter TWTR recently launched ‘Lights Out’ mode feature, which offers a pitch-black user interface. Notably, a darker mode is soothing for eyes as the background switches from bluish-shade to pitch black.
Additionally, with pixels turned off, the app is likely to consume less battery as the color palette will not emit light on user’s phone.
The company had introduced the night mode for its users in 2016, in a bid to reduce strain on human eyes. However, the night mode featured a blue and gray user interface only.
The company is following the footsteps of Facebook FB and Alphabet’s GOOGL YouTube, which already have the dark mode on their applications for Android and iOS users. The latest feature is expected to boost chat activity and attract more advertisers on Twitter’s platform.
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Currently, Twitter’s Lights Out mode is available for iOS users. Reportedly, the feature will soon be available on Android.
Users can opt for the new mode by going to the Settings and Privacy section and then clicking on Display and Sound option. On selecting this option, users get to choose between the existing dark mode, which is now called Dim, and the recently unveiled Lights Out Mode.
Twitter’s step to make both options available is aimed at giving users more choices.
Additionally, the new update also comes with an Automatic Dark Mode feature, which changes the user’s background from light to the dark mode theme when there is a change in time zone. Therefore, users do not have to manually change themes with change in time zones.
Twitter, Inc. Price and Consensus
Efforts to Boost User Base
Twitter is testing new features and improving its security measures to expand user base.
The company recently launched a prototype app to test new ideas and get feedback from selected users before incorporating them on the main app.
Twitter unveiled a Subscribe to Conversation feature on its beta app, enabling users to follow conversations that they are interested in.
Apart from the subscription feature, the company also announced the roll out of a new in-app camera feature to strengthen its competitive position against the likes of Snap SNAP and Facebook’s Instagram.
Recently, the company also announced the tightening of EU political ad rules ahead of elections. Per the new rules, advertisers who want to place political ads on Twitter’s platform will have to provide their photo ID or a company identification number.
Further, the company also updated its reporting feature to enable users to specify how a tweet is violating their privacy.
We believe Twitter’s current endeavors will benefit it in attracting advertisers who contributed 86% of total revenues in 2018.
Twitter currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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