Twitter Ramps Up Security Effort, Updates Report Post Feature

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TwitterTWTR continues to ramp up its security measures to enhance user safety and accessibility on its platform. Recently, the social media giant updated its reporting feature, which enables users to provide a detailed review of the tweet they choose to report.

The company has faced backlash for its inability to protect user privacy on its platform. Notably, prior to this development, reporting a tweet or an account only worked for those accounts that violated Twitter's policies.

On reporting a post, users will get to specify whether a particular tweet is offensive or is spreading personal information. If a user selects the second option, they can mention if the tweet reveals their contact information, place of residence, financial information or ID numbers among others.

The new update will help Twitter to prioritize the reported tweets and accelerate the process of removing the ones containing personal information. Notably, Twitter's new update follows the footstep of Facebook FB , which announced its plan of rebuilding a privacy- focused platform on Mar 6 .

Twitter, Inc. Price and Consensus

Twitter, Inc. Price and Consensus | Twitter, Inc. Quote

User Privacy Violation Takes a Toll

Proliferation of fake news and violation of user privacy are some of the incidents that continue to affect the user base of Twitter.

In the las t report ed quarter, Twitter's average monthly active users (MAUs) totaled 321 million, down from 330 million in the year-ago quarter. Notably, a dwindling user base can hurt advertising revenues, which accounted for 86% of total revenues in 2018.

Per a recent report from TechCrunch, Twitter not only stores deleted messages but also data sent to and from accounts that have been deactivated and suspended on its platform. Notably, storing deleted messages undermines the brand's integrity and reputation and is a breach of Europe's General Data Protection Regulation (GDPR) policies.

Twitter is also facing civil proceedings in Russia for failing to comply with local data laws. Per reports, Moscow plans to impose huge fines on tech firms that disobey Russian laws.

Twitter's Initiatives to Regain User Confidence

Twitter's current endeavors to regain user confidence cannot be overlooked. This along with enhanced features of its applications improves its near-term growth prospects.

Apart from strengthening its reporting feature, Twitter announced that it will allow users to hide replies to their tweets. Notably, this "moderation" feature marks the company's effort to improve overall conversational health on its platform by helping users get rid of online trolls and abuse.

Additionally, a plethora of new features are also expected to help Twitter in luring users. This will eventually attract advertisers, thereby driving top-line growth.

The company is experimenting with a new design aimed at making the application more interactive for its users, which includes color-coded replies and Facebook-like status update. Further, another new feature enables users to see the most recent tweets first instead of the popular ones.

Zacks Rank & Stock to Consider

Currently, Twitter carries a Zacks Rank #3 (Hold).

Some better-ranked stocks in the same sector include Symantec Corporation SYMC and Synopsys, Inc. SNPS . Both the stocks sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks Rank #1 stocks here.

Long-term earnings growth rate for Symantec and Synopsys is projected to be 7.9% and 10%, respectively.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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