Turning credit card data into ads: Cardlytics files for a $75 million IPO
Cardlytics, which provides marketing analytics to advertisers based on consumer payment activity, filed on Friday with the SEC to raise up to $75 million in an initial public offering.
The Atlanta, GA-based company was founded in 2008 and booked $128 million in sales for the 12 months ended September 30, 2017. It plans to list on the Nasdaq under the symbol CDLX. Cardlytics filed confidentially on April 5, 2017. BofA Merrill Lynch and J.P. Morgan are the joint bookrunners on the deal. No pricing terms were disclosed.
The article Turning credit card data into ads: Cardlytics files for a $75 million IPO originally appeared on IPO investment manager Renaissance Capital's web site renaissancecapital.com.
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