This Rare Insider Trading Signal is Happening Right Now

What do Elon Musk and Mary Dillon have in common?

Both are CEOs who have bought shares of their own companies just before the share prices moved higher.

You have probably heard of Elon Musk, the CEO of Tesla. In 2013, he made a big statement by buying over a million shares of Tesla stock for $100 million even though he already had plenty of shares.

Musk went out on the limb even further, as he had to borrow the money from Goldman Sachs to buy the shares. He used his previous holdings in Tesla, and stakes in other companies, as collateral.

Since the May 2013 purchase, shares of Tesla are up over 2,000%.

But who is Mary Dillon?

She’s the President and CEO of Ulta Beauty, a cosmetics and beauty product retailer with stores across the United States.

The CEO of Ulta bought nearly a million dollars of shares on the open market in March 2014 and September 2014.

Since the March 2014 purchase, shares are up 128%.

Doubling Down in 2019 

But these two CEOs didn’t stop there.

In 2019, after the shares of both Ulta and Tesla took a dive, both CEOs saw yet another buying opportunity.

Dillon, the CEO of Ulta, bought $300,000 worth of shares in September. It was her first open market purchase since the 2014 buys.

Musk, Tesla’s CEO, bought $25 million in May 2019.

These CEOs were doubling down on their own companies in 2019.

And Musk didn’t stop there. In 2020 he was at it again.

On Feb 14, 2020, he bought yet another $10 million worth of stock, even though the shares had soared to $767.

This is a rare insider trading signal: the insider who steps in to buy again.

Insider Buying Sends a Strong Signal 

Why would these two CEOs spend so much of their money on their own companies’ stock, and double down again last year, when they already own a ton of shares already?


Pure and simple.

The opportunity to make more money motivates people - even people who are already billionaires like Elon Musk.

If top insiders are buying, it’s because they know something very good is going on at the company. Maybe it is a new product. Or contract. Or pending merger.

Whatever the reason, they are very confident that shares will be on the rise. After all, who would buy more stock in a company if they knew it was sinking???

More . . .


Insider Trading Alert: Buy These Stocks Today

When in-the-know officers dip into their own pockets to buy shares of their own company, there’s only one reason: They expect the stock price to go up.

Zacks is now targeting insider moves that include a telling buy in a small-cap retailer. A highly-placed insider just ponied up $268,260 of her own money…just one day after she received $81,000 in shares as part of her compensation. It’s time to get in on this action.

Our recommended insider trades are normally closed to public view - but you can gain access until midnight Sunday, August 30.

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Buy When the Insiders Buy

When high level insiders buy, they are required to report the purchases to the SEC within 48 hours of the trade. The trade then becomes public information.

Hedge funds and other professional investors routinely use this information to get an edge on their trades.

For most of us, though, it’s not easy to get access to the insider information. While the media will trumpet huge insider buys like Elon Musk’s $100 million purchase, did you hear anything about Mary Dillon’s $300,000 purchase in September 2019?

The challenge is getting easy and reliable access to all the insider trades and then figuring out which ones to buy.

Where to Find the Insider Buys

Anyone can go on the SEC website and get the insider trading information but it’s time consuming to search by individual companies.

Some investment firms collect the insider buying data and can provide it to you as a weekly list. Have you ever seen one of those lists?  The sheer number of companies can be overwhelming.

In some instances, the insiders have been known to buy en masse. Then what’s an investor to do?

This happened during the stock market dip in August 2011. As stock prices fell, insiders felt that their companies were undervalued and rushed out to buy shares.

That August, insiders bought stock in 50 different S&P 500 companies in just one week. Even if you got a list of those stocks, how would you narrow it down to the stocks that were truly worth buying?

To solve this problem, our Zacks research team developed a strategy that monitors selected insider buying activity at companies that already show strong earnings and excellent valuations. We do the work of sifting through all the insider buys so you don’t have to.

How to Take Advantage of Insider Buying in Today's Market 

Just a handful of stocks meet the demanding criteria of our Zacks Insider Trader portfolio. Right now, we’ve narrowed it down to 11 insider buys that make the grade.

We invite you to look into the portfolio today to see live recommendations, including an old economy company that has been in business for more than 150 years, but which is still breaking out to new all-time highs in this hot stock market. 

Plus, as a bonus for exploring insider moves like this, you are invited to download Zacks' Special Report, 5 Stocks Set to Double, free of charge. These 5 longer-term trades balance our more active Insider Trader moves. Each is the #1 favorite of a Zacks expert for its potential to jump +100% or more over the next year.

Important note: Access to the Insider Trader portfolio and Special Report is limited. This opportunity ends midnight Sunday, August 30.

See our insider trades and download 5 Stocks Set to Double now >>


Tracey Ryniec 
Insider Stocks Strategist

Tracey Ryniec, Zacks' insider and value strategist, is Editor in Charge of the Insider Trader.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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