Change was always out there. We caught glimpses of it out of the corners of our eyes, heard it talked about on NPR, and even conversed with it from time to time, in coffee shops near college campuses. Change always maintained it was coming, and while some of us heard this as a promise and others, as a threat, no one ever really believed it. That's just the way change rolled. And then, a morning came when we walked out of our familiar homes into a world that looked the same, but where everything was different.
It was world where people used the best energy source, not merely the most familiar, a world where people actually wanted to know whether or not the things they were sticking in their mouths were going to kill them, a world where poisoning children was considered a great evil and even knocking over their houses was frowned upon, a world where beer tasted good .
Many of us ran back inside, barred the door, hid under the bed, and turned up the AM radio until we could no longer hear the disturbing sounds from the street - but it was all to no avail. Change had come, just as it always said it would. And while change is ever changing, it usually changes forward, and rarely changes back.
That's bad news for some of the biggest companies on the market - the ones that aren't young and spry enough to adapt to a changed world. They include a company that produces a familiar resource, a maker of traditional tasting beer, a company that is embarrassed by what it asks us to put in our mouths, a company that believes we have overstepped ourselves if we even ask what it is asking us to put in our mouths, and a company that produces military grade demolition equipment used to destroy civilian housing.
Not long ago, these were all perfectly normal things for a company to do, of course. But change has come, and there is every indication that it will change the fortunes of these companies for the worse.
This article was originally published on MarketIntelligeneCenter.com