The RealReal IPO Takes Luxury Consignment Online
Founded in 2011, The RealReal (REAL) has become a leading online retailer of pre-owned luxury apparel, handbags, shoes, watches, and furniture, booking $711 million in gross market value and $207 million in revenue in 2018. The consignor filed to go public on May 31, meaning it can price its IPO during last week of June.
Here are three things you need to know about The RealReal.
- Each item is authenticated by RealReal’s experts and it has a high sell-through ratio of 96%. The average order size was $446 during 2018.
- Gross profit was 66% in 2018 but the company has an accumulated deficit of $281 million and lost $76 million in 2018 and $23 million in the 1Q19.
- The founder and CEO is Julie Wainwright, the former CEO of Pets.com.
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The article The RealReal IPO Takes Luxury Consignment Online originally appeared on IPO investment manager Renaissance Capital's web site renaissancecapital.com.
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