The Motley Fool Launches Soapbox Financial Network, Acquires BudgetsAreSexy.com
ALEXANDRIA, Va. -- Tuesday, Sept. 3 -- The Motley Fool Holdings, Inc., a global financial services company dedicated to making the world smarter, happier, and richer, has launched its newest subsidiary, Soapbox Financial Network, LLC – A Motley Fool Company.
Through acquisitions of, and partnerships with, websites, blogs, podcasts, and other content producers, Soapbox intends to bring together expert storytellers on finance-related topics, from budgeting to travel hacks to the FIRE movement and beyond.
"By handing off tech operations and optimization to Soapbox, bloggers and other content producers can focus on the things they love to do -- writing, engaging with their audience, and helping their community of readers," said Laura Cavanaugh, Soapbox team captain and former head of The Motley Fool's business intelligence team. "They can dedicate more time to creating great content, while we put our experience and expertise to work on broadening the site's reach, improving operations, and increasing profitability."
Soapbox's first acquisition, BudgetsAreSexy.com, "a personal finance blog that won't put you to sleep," was finalized on Monday, linking Soapbox with renowned owner, writer, and content creator, J. Money.
"It's not every day you find a partner whose vision matches up so well," said J. Money. "I'm beyond excited to collaborate with Soapbox and continue amplifying the financial gospel even further. The world needs to know finance can be fun!"
Image source: The Motley Fool.
J. Money, a preeminent professional blogger, philanthropist, and leader in the financial community, will work alongside the Soapbox team after the acquisition. He will continue to write for the blog, and also provide consultation on future acquisitions, curation strategies, and community building.
"Soapbox will share a range of approaches to help readers improve their financial situation," said Roger Friedman, Soapbox chief words officer and former Motley Fool managing editor and president of the Fool's Blog Network. "As we raise up exciting voices who are aligned with the Fool's purpose, we can make an even greater impact in the world."
About The Motley Fool Holdings, Inc.
Founded in 1993 in Alexandria, Va., by brothers David and Tom Gardner, The Motley Fool Holdings, Inc., is a financial services company dedicated to making the world smarter, happier, and richer. The Motley Fool reaches millions of people around the globe every day through its innovative investing solutions, podcasts, books, newspaper column, and media appearances. The Motley Fool Holdings Inc.'s operating companies include The Motley Fool, LLC, and its international subsidiaries, which provide free and premium investing advice and commentary; Motley Fool Asset Management, LLC, which advises the Motley Fool family of mutual funds and ETFs; Motley Fool Wealth Management, LLC, which provides personal investment advice and managed accounts to its clients; and Motley Fool Ventures, LLC, a member-based, venture capital fund focused on early stage private companies.
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