Financial Advisors

The Evolution of a Non-Traditional Investment Strategy

It is interesting how innovation can emerge from the simple act of mixing disparate elements together in a novel way. It is in the blending of the best parts of different ideas and perspectives that true alchemy can happen to create a brand-new solution. This deliberate act of challenging convention, of seeing problems from other points of view, and mixing and matching elements in creative ways, has been an important part of the process leading to meaningful change no matter what industry or area of endeavor you may be focused on - even asset management.

To explore this innovation process and how it is being creatively applied to investment management by progressive asset managers, we were introduced to Brin Cunningham, CEO of ECM Strategies and manager of the Evolution Multi-Strategy Portfolio, a short-term trading strategy built around human nature and algorithms. We were interested in asking questions to better understand the mindset and process behind the creation of new, more dynamic investment approaches that are trying to evolve the asset management industry from traditional investment strategies.

Hortz: Can you please explain your investment philosophy and why the word “evolution” seems to be a key component of your thinking?

Cunningham:  Our investment philosophy comes from the blending of behavioral finance with statistical modeling and machine learning.

We believe that deep-seated behavioral biases are not only prevalent but predictable, especially as they pertain to financial markets. Markets would be highly efficient if investors were rational when it comes to maximizing their wealth and well-being. However, investors often behave irrationally, which leads to anomalies or deviations from what conventional theory would suggest. Certain anomalies are easy to identify and explain but hard for the typical investor to predict with regularity.

Investors are tasked with deciphering an endless stream of financial data. Unfortunately, humans are not adept at quickly discerning the optimal action given a complex set of facts, and consequently in these situations, they fall back on more innate instincts like fear and greed. Statistical analysis coupled with disciplined rules provide us a framework to exploit this irrational human behavior.

We further acknowledge that every individual strategy has market environments when they perform well or poorly. Therefore, a multi-strategy portfolio is the best way to minimize cyclicality and thus provide more consistent returns.

We also believe that the evolution of an investment strategy is key to long-term success. Evolution requires continuous learning and the more we know, the more opportunities we have for success. Learning also requires the ability to ask the hard questions both of current and future strategies. Market environments shift and change so it is important to keep evolving our solutions.

Hortz: Were there any key experiences you had that influenced the development of your strategy?

Cunningham: I have spent time as an allocator to managers and managing money directly. This has given me the unique perspective of what it takes to be a successful investment manager and the best practices utilized by the top firms. A common thread among the best firms is a keen understanding of why the strategy should work. In other words, a cause and effect. Not only why the strategy has worked but why it will work in the future. What factors influence results both positively and negatively. It sounds simple but it is not as common as you might think.

Hortz: What specific behavioral finance tenets are built into your portfolio construction?

Hortz: Since we run a multi-strategy portfolio, there are several behaviors that we attempt to exploit. These include things like fear and greed, herding, overreaction and recall bias. Recall bias, for example, causes investors to overestimate the likelihood of events they can easily recall, and underestimate events that are more obscure, complex or unforeseeable. In the context of our portfolio, the recall bias makes it very difficult for investors to price portfolio insurance correctly. They either overprice it when they can easily recall risky events, or they underprice it when they can easily recall positive events.

Research in behavioral economics provides a theoretical foundation for why market participants may overreact. In his book, “Thinking, Fast and Slow,” Daniel Kahneman describes how rapid decision-making causes people to resort to “fast thinking.” The fast thinking system is instinctive and emotional, while the slow thinking system is more deliberate and logical. During turbulent periods, people make “fast” decisions, relying on biased heuristics and miss-calibrated probabilities. This leads to blatant mistakes in logic.

We utilize behavioral biases as the foundation for our underlying strategies. Investor biases lead to supply and demand imbalances, which are discovered from the statistical signature of a specific index or security. This allows us to create algorithms that predict when a bias is occurring.

Hortz: On the investment analytics side of the equation, what is your stance on how many parameters or factors should be used in your models and how do you determine the right ones to focus on?

Cunningham: Too many parameters result in too many degrees of freedom. And this leads to overfitting. Overfitting is typically the cause of models “breaking.” Models do not break per se, but there are developers who do not do a good job upfront in creating the model and utilizing flexible parameters. As a result, the historical numbers look great but there is a low probability they will be repeatable.

We choose parameters and build models based on the behavioral bias we are trying to exploit with our experience using various algorithms. That does not mean we arrive at the correct conclusion right away. In fact, there is often a great deal of trial and error both with the algorithms and the parameters. The key is we want the model to work with a wide range within each parameter to avoid overfitting.

Hortz: How exactly do you implement your strategy? What do you specifically invest in?

Cunningham: We input different variables into each model at a specific point during the day. This results in a signal whether to buy or sell, which is then implemented. We invest using exchange-traded futures on the biggest, most liquid equity or equity-related indexes. All of our research and programming are done internally.

Hortz: Why do you feel that your investment strategy particularly makes sense for investors right now?

Cunningham: Our investment strategy always makes sense for investors in both bull and bear markets. The strategy involves being long, short or cash in the major liquid equity markets with each distinct strategy driving the overall allocation. Depending on the specific strategy, the holding period ranges from a few days to a few weeks. Our goal is to capture alpha by performing in line with equities during bull markets and substantially better in bear markets. Our correlation with the traditional markets and other strategies is very low, so we provide a significant diversifier to a portfolio.

Hortz: Tell us more about your ongoing research process and how you keep evolving your strategy? Can you give us any recent examples of new enhancements you have employed?

Cunningham: The strategy utilizes proven fundamental and behavioral thesis that can be accessed and exploited quantitatively. We refer to this mixing of both qualitative and quantitative research as “qualquan.” We conduct ongoing proprietary research, which builds on our experience resulting in the development of improved or new models and strategies. While our overall portfolio objective will not change, we have the ability to modify, add or eliminate underlying models. While we attempt to build adaptive models, models can become stagnant. It is very infrequent, but it does happen. More likely, is that “aha” moment when we simply come up with a better methodology. Therefore, we are constantly looking for new and innovative ways to enhance returns, again within the bounds of the portfolio objectives.

A recent example of an enhancement was the way we allocated between our hybrid momentum and counter-trend strategies. Historically we had made a fixed allocation to both models. I thought back on other methodologies that I utilized in the past and came up with a more effective way to allocate between the two models. Basically, it uses an algorithm to determine when to invest in one or the other. It is a tactical asset allocation method rather than strategic asset allocation and the results to date have been quite good.

Hortz: From your perspective, where do you see that the asset management industry and the investment process need to evolve further to succeed going into the future?

Cunningham: I believe it is critical for the industry to continue to innovate and create new and unique solutions for investors. Quite often we become too comfortable with strategies we have built and use. In my opinion, this is driven by client input and influence when clients may have the wrong answer. The current bull market has focused investors on long-only equity strategies. While this may have been the best solution in the past, what is the best solution going forward?

The investment process, especially at the asset allocation level, relies too much on historical data and recency bias. Investors believe what has happened recently will be repeated going forward. No one has a crystal ball, but investors need to spend more time trying to identify investment opportunities and expectations that make sense going forward. The old adage of buy low, sell high needs to be at the forefront of investors’ minds.

Abby Joseph Cohen of Goldman Sachs recently said, “When you’re at fair value, there is no margin for error.

The current bull market appears to be priced to perfection and has certainly been driven by substantial liquidity. How will investors protect themselves if, for example, the Fed starts to tighten monetary policy or some other event occurs that leads to a significant correction or prolonged bear market? What should they do to protect themselves? We know that investors are notoriously bad market timers so why not let professionals help in this area?

Hortz: How do you best recommend that advisors integrate these evolutionary, more dynamic investment strategies into their clients’ portfolios?

Cunningham: The key is understanding where the strategy fits within the client’s asset allocation. For example, the ideal fit for our strategy is as a component of an investor’s equity allocation, and as such, we suggest investors take a percentage of their equity portfolios and allocate to our strategy.

Looking at historical data illustrates the power of pairing a tactical component with a long-only equity portfolio. Theoretically, if an investor allocated 90% of their portfolio to the S&P 500 index and 10% to our strategy, they would have seen the Sharpe Ratio increased by over 60%, a low correlation between the S&P 500 and our strategy of 0.17, and a reduction of the maximum drawdown by well over 70%. Minimizing drawdown risk is a typical hallmark of well-diversified short term trading strategies.

The  Institute for Innovation Development is an educational and business development catalyst for growth-oriented financial advisors and financial services firms determined to lead their businesses in an operating environment of accelerating business and cultural change. We position our members with the necessary ongoing innovation resources and best practices to drive and facilitate their next-generation growth, differentiation, and unique client/community engagement strategies. The institute was launched with the support and foresight of our founding sponsors - Ultimus Fund Solutions, NASDAQ, Pershing, Fidelity, Voya Financial, and Charter Financial Publishing (publisher of Financial Advisor and Private Wealth magazines).

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Bill Hortz

Bill Hortz is an independent business consultant and Founder/Dean of the Institute for Innovation Development- a financial services business innovation platform and network. With over 30 years of experience in the financial services industry including expertise in sales/marketing/branding of asset management firms, as well as, creatively restructuring and developing internal/external sales and strategic account departments for 5 major financial firms, including OppenheimerFunds, Neuberger&Berman and Templeton Funds Distributors. His wide ranging experiences have led Bill to a strong belief, passion and advocation for strategic thinking, innovation creation and strategic account management as the nexus of business skills needed to address a business environment challenged by an accelerating rate of change.

Read Bill's Bio