TASER's (TASR) AXON Body Cameras Sold to London Police - Analyst Blog

TASER International Inc.TASR announced that it has sold 178 units of the AXON body-worn video cameras to the City of London Police Department. In addition, the law enforcement agency subscribed for one-year access to TASER's The order has already been shipped.

Though small in size, AXON cameras are conveniently visible and can be attached to everyday accessories such as uniforms, sunglasses, cap, shirt collar or a head mount. The camera also features a wider angle of view. Moreover, the Retina Low-Light technology enhances night vision. An accompanying pocketsize battery pack ensures uninterrupted recording through an entire shift.

Moreover, the recorded footage, collected from the cameras, gets automatically stored in and managed by the platform, a cloud-based storage and management system, through a docking station, which cannot be tampered by any end-user.

The growing demand for the AXON body cameras and reflect law enforcement agencies' shift in focus to increase transparency of their services for the public.

TASER strives to keep its commitments in terms of maintaining product standards along with delivery timing. This helps the company to win orders from the U.S. and international government agencies at regular intervals, thus ensuring stable cash inflow.

On Mar 31, 2015, TASER received a large order from several U.S. law enforcement agencies, including the Charlotte-Mecklenburg Police Department and the Tracy Police Department, to deliver AXON cameras and the platform.

Bookings at the AXON segment jumped to $24.6 million in fourth-quarter 2014 from the year-ago level of $5.2 million.

This was not the first time that TASER supplied AXON cameras to the UK's law enforcement agencies. In Sep 2014, the London Metropolitan Police Service selected TASER to provide 500 AXON cameras, under the pilot program, the Mayor's Office of Policing and Crime, to the former.

TASER is currently in the process to organize a Technology Summit in the UK to understand police forces' requirements from body cameras and evidence management. This initiative will enable the company to introduce more customer-centric products and services.

TASER currently has a Zacks Rank #4 (Sell). Better-ranked stocks in the same sector include Napco Security Technologies, Inc. NSSC , Pointer Telocation Ltd. PNTR and SuperCom Ltd. SPCB , each carrying a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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