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TASER (TASR) Secures Order for 1,050 Axon Body 2 Cameras

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TASER International Inc. 's TASR subsidiary, Axon, won an order for 1,050 Axon Body 2 cameras from Cincinnati Police Department ("CPD').

The order includes a seven-year subscription for EVIDENCE.com, TASER's cloud-based digital evidence management platform, to facilitate storage, handling and sharing data from the body cameras and other digital evidence sources.

The company received the order in the third quarter and shipments will be rolled out in phases through May 2017. The department is planning to deploy 700 cameras by 2016 end.

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About Axon Body 2 Cameras

Introduced in Oct 2015, Axon Body 2 is part of the growing Axon platform that connects cloud, mobile and wearable technologies. The deployment of body cameras is aimed to render police agencies a distinct transparency. The new Axon Body 2 takes the powerful simplicity of its predecessor to the next level with its single-unit design, which is equipped with more advanced capabilities like unlimited HD video recording and industry leading security enhancements.

What's Driving Demand for Body Cameras?

Growing demand for AXON body cameras and EVIDENCE.com reflect law enforcement agencies' shift in focus toward accountability and trust. Demand for TASER's products and services have seen an impressive rise, particularly in the U.S., following increasing tensions between law enforcement officials and the public.

Police departments of many major cities like Chicago, Dallas, Los Angeles and New York are thus deploying Axon Body cameras on their officers.

Why TASER?

TASER develops, assembles and markets less-lethal, conducted energy weapons primarily for use in the law enforcement and corrections markets. Its advanced TASER weapon offers improved performance over other less-lethal force options used by law enforcement agencies. The company is now leading the police body camera segment.

According to Rick Smith, CEO and co-founder of TASER International, the company will continuously work with law enforcement agencies to offer the "most robust and scalable" platform for public safety. He added that the company continues to focus on developing its technology platform and widening its market worldwide.

However, the company has witnessed ups and downs in its business due to stiff competition in the space and cyclical sales of its products.

What's Ahead?

The company has bright prospects as demand for police body cameras continues to rise. As per a few industry analysts, the police body camera market could reach $1 billion per annum in the near future and being the market leader, TASER could continue to dominate the market.

Zacks Rank & Key Picks

TASER International currently has a Zacks Rank #3 (Hold). Some better-ranked stocks in the same space include Johnson Controls International plc JCI , Alarm.Com Holdings, Inc. ALRM and Ascent Capital Group, Inc. ASCMA . While Johnson sports a Zacks Rank #1 (Strong Buy), both Alarm.Com and Ascent Capital carry a Zacks Rank #2 (Buy). You can see the complete list of today's Zacks #1 Rank stocks here .

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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