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Taco Bell and Forever 21 are Launching a New Fashion Collection

As New York and Paris Fashion Weeks have showcased the best fashion trends to look forward to next spring and summer, one of the most, ahem, interesting collections debuted in Los Angeles: fast fashion giant Forever 21 and fast food leader Taco Bell, owned by Yum! Brands YUM , are collaborating on a limited-edition fashion line.

Set to launch in the U.S. on October 11, the Forever 21 x Taco Bell collection will demonstrate a "unique spin on traditional fashion labelling," and the line will include tops, bodysuits, and cropped hoodies for ladies, and sweatshirts, hoodies, and anorak jackets for guys. The clothes will feature some of Taco Bell's iconic graphics, as well as pops of color inspired by both brands.

Forever 21 x Taco Bell will be previewed the night before its launch in downtown LA's fashion district; curious shoppers can also follow the hashtag #F21xTacoBell on social media. This is true fast fashion form, when design and production are expedited to bring emerging trends to the retail market as quickly-and cheaply-as possible. Other fast fashion houses include H&M and Zara.

"Food, like fashion, is driven by trends and culture," said Linda Chang, Forever 21 Vice President of Merchandising in a statement. "Merging fashion and food in this collection gives our customers a new way to experience both our brands."

Additionally, the collection will be available internationally through Forever 21's website.

Image Credit: Forever 21/Taco Bell

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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