T-Mobile Targets Verizon Subscribers With Hulu Subscription
T-Mobile launched an onslaught of promotions this holiday season, starting first with its offer to give Sprint customers a $200 bill credit (in addition to the usual $650 per line it offers for new customers) if they switched to the UnCarrier.
Additionally, T-Mobile tried to ruin AT&T 's holiday season by offering a 128 GB iPhone 6s for just $649.99, the same price the carrier sells the 16GB version for) to AT&T subscribers if they switched to T-Mobile. AT&T customers also get 50% off of accessories in T-Mobile stores, up to $125 off of accessories priced over $70.
But last week, T-Mobile set its sights on Verizon Communications customers, giving them a free, year-long subscription to Hulu if they switched. Additionally, Verizon customers will get the same 50% off in-store accessories that AT&T customers receive. The deal is only available through December 17, and compared to the offers for Sprint and AT&T customers, it seems a bit light.
Promoting Binge On
T-Mobile CEO John Legere said in a press release:
While Verizon spends billions of dollars on TV ads screaming that
But what Verizon and other carriers need to watch out for is T-Mobile's ability add so many customers, quarter after quarter. If T-Mobile's able to keep this up, it won't be long before AT&T and Verizon will have to start seriously combating T-Mobile's offers. AT&T has already said it won't chase customers , but it's only a matter of time before it may have face T-Mobile head-on. Once that starts happening, Verizon may not be too far behind.
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