Subaru Wins Big on the Boom in "Crossover" SUVs

Source: Subaru

That surge has continued into 2014. Year-to-date sales of the Forester are up almost 47%, a huge jump for a product that has always been among the brand's more popular models.

But the Forester isn't Subaru's only hit right now. Dealers now have good supplies of the all-new Legacy sedan, and sales were up almost 49% in July -- even though the 2015 Legacy's marketing campaign is just beginning.

The all-new 2015 Subaru Outback is now rolling out around the country. Expect strong Outback sales to drive more gains for Subaru in the second half of the year. .

The Legacy's sibling, the ever-popular Outback wagon, is also all-new for 2015 . It's just now starting to arrive at dealers in quantity. Outback sales were up 12% in July. Will its gains increase as the year goes on?

The 2015 Outback should drive more gains as the year goes on

The Outback -- essentially, a Legacy wagon with added off-road capability -- was one of the first "crossover" vehicles to find a big market. It has been among Subaru's best-sellers for most of the last two decades, and the company has big expectations for the all-new model.

The old Outback's sales growth slowed a bit after the all-new Forester made its debut last spring, suggesting that the new model was stealing some sales from its sibling. How will the Forester fare alongside the all-new Outback? It'll be interesting to see.

But Subaru is certainly going to put some marketing muscle behind its new crossover. Earlier this year, Yasuyuki Yoshinaga, CEO of Subaru parent Fuji Heavy Industry , came to New York to explain why the Outback is key to Subaru's efforts in the U.S.

Right now, Subaru's marketing is focused on the all-new Legacy. But I think it's a safe bet that we'll see a big marketing push for the Outback this fall. Will sales follow? Stay tuned.

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The article Subaru Wins Big on the Boom in "Crossover" SUVs originally appeared on

John Rosevear owns shares of Ford. The Motley Fool recommends BMW and Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

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