Markets
HLT

Starwood Reaches 200th Milestone; Not Ready to Slow Down

Starwood Hotels & Resorts Worldwide Inc. 's HOT brand, the Four Points, has hit the milestone of opening 200 hotels across 40 countries. The milestone was reached as the brand recently opened four new hotels, including Four Points Istanbul Dudullu in Turkey; Four Points Seoul, Namsan in South Korea; Four Points Bali, Kuta in Indonesia; and Four Points Moncton in Canada.

Four Points plans to open 12 more hotels across the world by 2015 end and is on track to expand its portfolio of rooms by 60% over the next 5 years. Such aggressive hotel openings reflect tremendous demand for the brand among international travelers.

Four Points seems to be well-versed with the exact needs and requirements of tourists, providing facilities like free WiFi and iconic Best Brews and BBQ at its pubs. These measures ensure steady demand for the brand, thereby supporting its ambitious initiatives toward global expansion.

With its strong presence, Starwood has become one of the most sought-after global brands. The company is now assessing its opportunities in various untapped but highly populated emerging cities. The thriving economy in these regions and the proliferation of small and medium-sized companies are boosting business travel.

Going forward, demand for hotels is expected to exceed supply in most regions, thereby giving hoteliers an opportunity to increase room rates. Other leading players like Marriott International, Inc. MAR , Hilton Worldwide Holdings Inc. HLT and Hyatt Hotels Corporation H have also been opening hotels worldwide lately.

Starwood presently has a Zacks Rank #3 (Hold).

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

STARWOOD HOTELS (HOT): Free Stock Analysis Report

MARRIOTT INTL-A (MAR): Free Stock Analysis Report

HYATT HOTELS CP (H): Free Stock Analysis Report

HILTON WW HLDG (HLT): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

HLT MAR H

Other Topics

Stocks

Latest Markets Videos

    Zacks

    Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

    Learn More