Markets
HLT

Starwood (HOT) Opens 6th Aloft-Branded Hotel in California

A generic image of a person on their smartphone
Credit: Shutterstock photo

Starwood Hotels & Resorts Worldwide Inc.HOT recently unveiled an Aloft-branded hotel in Santa Clara in the southern San Francisco Bay Area. The hotel, owned by CalTex Hospitality, Inc. and managed by Houston-based Lodgic Hospitality, is the sixth property under this brand in California.

The 175-room hotel is located just off the Highway 237, within the America Center, a corporate campus in San Jose. The campus has premium office space, including the global headquarters of Polycom and Flextronics, and offers magnificent views of the San Francisco Bay.

The Aloft Santa Clara is located close to Yahoo's global headquarters and the offices of numerous tech companies, including Intel, Nortel and National Semiconductors. The hotel is also in close proximity to the Mineta San Jose International Airport (SJC), and tourist attractions like the Great America Theme Park and Levi's Stadium. This makes it suitable for both business and leisure travelers.

The hotel also offers an outdoor Splash pool, well-equipped gym, modern flexible meeting space along with an outdoor deck, a restaurant and bar.

Aloft, one of Starwood's fastest growing brands, operates 100 hotels in 15 countries. After the recent openings in Munich and Stuttgart in Germany and Greater China, the brand is set to expand in key global markets.

The brand caters to modern travelers who seek a unique experience. Its affordable price point in the mid-market hotel category is another reason for the increasing popularity. Most importantly, apart from gaining popularity internationally, the brand is experiencing phenomenal growth in the domestic market, thanks to its modern designs and innovative technologies. Notably, the new hotels will feature Starwood's recently announced SPG Keyless entry system that allows guests to use their smartphone as the key.

With its strong presence, Starwood has become one of the most sought-after global brands. The company is now assessing its opportunities in various untapped but highly populated emerging cities. The thriving economy in these regions and the proliferation of small and medium-size companies are boosting business travel. Moreover, the sharp rise in affluence and growing sophistication of city dwellers are fueling an uptick in spending on travel and other leisure activities.

With the rise in global travel demand and increasing wealth among consumers, Starwood expects 2015 to be strong in terms of openings and new deals. This Zacks Rank #3 (Hold) company will continue to concentrate on areas where demand is substantially high but supply limited.

Other hotels in the industry that are busy expanding their footprint to cash in on the rising demand are Marriott International, Inc. MAR , Hyatt Hotels Corporation H and Hilton Worldwide Holdings Inc. HLT .

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days . Click to get this free report >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

STARWOOD HOTELS (HOT): Free Stock Analysis Report

MARRIOTT INTL-A (MAR): Free Stock Analysis Report

HYATT HOTELS CP (H): Free Stock Analysis Report

HILTON WW HLDG (HLT): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story

HLT MAR H

Other Topics

Stocks

Latest Markets Videos

    Zacks

    Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at www.zacks.com.

    Learn More