Sonoco (SON) Launches PromoPeel Integrated Label Technology

Sonoco Products CompanySON launched the PromoPeel Integrated Label Technology for flexible packaging. These instant redeemable on-pack coupons will offer customers a consistent label position while saving production time and costs.

These labels will help in removing customers' hassles in product packaging, by providing coupons that they do not need to search for, clip or remember to bring to the store. The label lays flat, removes cleanly and eliminates scanning issues at the register. The technology is suited for coupons, recipes, peel-and-reveal games, trivia, contests, cross-promotions and more.

Moreover, PromoPeel will improve labor and production efficiencies by avoiding secondary processes associated with pressure-sensitive label (PSL) applications. This helps (Consumer packaged goods) CPGs to streamline their label application process.

Sonoco Products Company Price

Sonoco Products Company Price | Sonoco Products Company Quote

The labels allow brand owners to achieve brand image consistency on the shelf and generate consumer interest in-store. It has also been approved to work on automated equipment at coupon clearing houses during the downstream coupon redemption process.

Sonoco remains focused on gaining market share by rolling out commercial products and securing new customer awards. The company also continues to look for options to enhance its portfolio and pursue alternatives to address the dismal performance in corrugating medium operations, while continuing to improve the cost structure.

Over the past one year, Sonoco moderately outperformed the Zacks categorized Containers-Paper/Plastic industry. The company's shares gained around 9% during this period compared with roughly 8.7% growth recorded by the industry.

Sonoco currently carries a Zacks Rank #3 (Hold).

Better-ranked stocks in the same space include Brady Corp. BRC , Casella Waste Systems, Inc. CWST and Deere & Company DE . All the three stocks boast a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here.

Brady Corporation has a positive average earnings surprise of 20.84% for the last four quarters. Casella Waste generated a remarkable positive average earnings surprise of 165.21% over the trailing four quarters. Deere & Company delivered an average positive earnings surprise of 60.50% in the past four quarters.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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