SocGen reviews French retail bank tie-up to tackle losses


By Maya Nikolaeva

PARIS, Sept 23 (Reuters) - Societe Generale SOGN.PA is considering merging its two French retail networks in an attempt to boost profitability, after two consecutive quarterly losses due to poor trading results.

SocGen's shares are near historic lows and its chief executive Frederic Oudea is speeding up initiatives to overhaul the bank, which is the third biggest listed lender in France.

French retail banking accounts for a third of the overall revenue at Societe Generale, which mainly operates under two different brands - Societe Generale and Credit du Nord.

SocGen said a combination would have about 10 million clients and a stronger foothold in France's regions, as well as generating significant synergies to boost profitability.

"We want to speed up structuring initiatives to strengthen our business model of (a) diversified European banking group," Oudea said in a statement on Wednesday.

Shares in SocGen were up 1.2% to 11.9 euros at 0843 GMT, just above their lowest level in 27 years of 11.3 euros, after it said the review would be completed by the end of November.

The bank said it would look at "the conditions for implementing a single information system" and the eventual project would have a "social" dimension that would be subject to discussions and consultations with unions.

SocGen has a nationwide banking network with 20,700 employees, 7.3 million clients and 1,749 branches, which are mainly in urban areas.

The Credit du Nord network, meanwhile, has around 8,200 employees, 2.4 million clients and 679 branches, rooted in the regions, with a focus on serving entrepreneurs.

SocGen said it would keep its online bank Boursorama independent.

(Reporting by GV De Clercq and Maya Nikolaeva, Editing by Louise Heavens and Alexander Smith)

((; +33 1 4949 5343; Reuters Messaging: Twitter: @gvdeclercq))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


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