Looking at the universe of stocks we cover at Dividend Channel , in trading on Wednesday, shares of Southern Company (Symbol: SO) were yielding above the 5% mark based on its quarterly dividend (annualized to $2.32), with the stock changing hands as low as $45.81 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF ( SPY ) back on 12/31/1999 - you would have paid $146.88 per share. Fast forward to 12/31/2012 and each share was worth $142.41 on that date, a decrease of $4.67/share over all those years. But now consider that you collected a whopping $25.98 per share in dividends over the same period, for a positive total return of 23.36%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.6%; so by comparison collecting a yield above 5% would appear considerably attractive if that yield is sustainable. Southern Company (Symbol: SO) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.
In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Southern Company , looking at the history chart for SO below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 5% annual yield.
According to the ETF Finder at ETF Channel, SO makes up 6.91% of the Utilities Select Sector SPDR Fund ETF (Symbol: XLU) which is trading lower by about 1.1% on the day Wednesday.