Snap Appoints Time Warner's CMO as VP of Business Solutions

Snap Inc.SNAP recently announced the appointment of Kristen O'Hara as the vice president of U.S. global business solutions. O'Hara worked at Time Warner, now known as WarnerMedia, as chief marketing officer of Global Media.

The addition of O'Hara to Snap's talent pool is expected to aid the company in helping advertisers better strategize campaigns. With around 16 years of experience in the same domain, O'Hara will commence her role in September and will be reporting to Snap's chief strategy officer, Imran Khan.

The management change is expected to boost advertisement revenues as O'Hara's primary focus will be on the campaigns on the platform.

This, in turn, will boost share price of the struggling company. Snap stock has lost 24.2% year to date, substantially underperforming the 27.3% rally of the industry it belongs to.

Factors Influencing Snap

In second-quarter 2018, Snap's advertising revenues jumped 48% year over year to $260 million, primarily driven by solid traction in Snap's global online sales business (which includes SMBs and sales partners) and strong growth in international countries.

The company has been focusing on new features. Snap recently introduced Group Video Chat that allows users to video chat with up to 16 friends at a time. The company also introduced Lens Explorer.

Moreover, the company launched Snappables, new Lenses for sharing augmented reality (AR) experiences with one or multiple friends. Users can control Snappables using touch, motion, and facial expressions.

Snap Kit was launched during the second quarter to help developers build products. The company also inked partnerships with Pandora P and Tinder to share features on the platforms.

Additionally, the company is reportedly working with e-commerce giant Amazon AMZN to introduce Visual Search, a camera-powered search engine per TechCrunch.

However, Snap's user base declined sequentially in the second quarter. Management attributed the decline to the redesign of the application. The decline is a concern as it makes the platform less attractive to advertisers. Moreover, increasing competition from Facebook's FB Instagram continues to negatively impact user base growth for this Zacks Rank #3 (Hold) stock.

You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here.

5 Companies Verge on Apple-Like Run

Did you miss Apple's 9X stock explosion after they launched their iPhone in 2007? Now 2018 looks to be a pivotal year to get in on another emerging technology expected to rock the market. Demand could soar from almost nothing to $42 billion by 2025. Reports suggest it could save 10 million lives per decade which could in turn save $200 billion in U.S. healthcare costs. A bonus Zacks Special Report names this breakthrough and the 5 best stocks to exploit it. Like Apple in 2007, these companies are already strong and coiling for potential mega-gains.

Click to see them right now >>

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report, Inc. (AMZN): Free Stock Analysis Report

Pandora Media, Inc. (P): Free Stock Analysis Report

Facebook, Inc. (FB): Free Stock Analysis Report

Snap Inc. (SNAP): Free Stock Analysis Report

To read this article on click here.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos


Zacks is the leading investment research firm focusing on stock research, analysis and recommendations. In 1978, our founder discovered the power of earnings estimate revisions to enable profitable investment decisions. Today, that discovery is still the heart of the Zacks Rank. A wealth of resources for individual investors is available at

Learn More