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Sector Update: Consumer

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Consumer shares were mixed in pre-market trade Monday.

In consumer stocks news, Priceline.com ( PCLN ) was about 1.7% lower in Monday's pre-market trade after beating Q2 earnings estimates, coming in shy on sales, and setting Q3 earnings guidance just below expectations.

PCLN demonstrates an aggressive tendency to widen its next day share movement following an extended-hours earnings release, doing so for 29 of the past 42 quarters.

And, Wal-Mart Stores ( WMT ) shares were down about 0.6% pre-market after the stock was downgraded to hold from buy at Jefferies. The firm also lowered its price goal to $76 from $89 each.

Finally, Gap ( GPS ) shares were dubbed a bargain by Barron's, which said the clothing store benefits from a comeback.

Barron's notes that July same-store sales rose 2%, far exceeding analyst expectations of a 0.1% increase, according to Thomson Reuters, and a bright outlook from the company. GPS predicted profit per share of $0.68 to $0.69, beating the $0.66 expected by Wall Street.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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