Consumer stocks were ending mixed Monday with shares of consumer staples companies in the S&P 500 adding to their earlier gains to reach a 0.6% rise. Shares of consumer discretionary firms in the S&P 500 were off their worst levels of the session, down 1.5% as a group.
In company news, World Wrestling Entertainment Inc. ( WWE ) was body-slammed Monday, with the company's shares falling as much as 29% as initial demand for its streaming video subscription service lagged expectations.
WWE said 667,287 subscribers had signed on for the $10 a month service during the first 42 days it was available, trailing unofficial market expectations looking for a number above 700,000. Shares had risen 17.2% since Feb. 24 when WWE said it was launching the streaming service through Friday's close.
The stock has down 13.1% at $24.36 a share shortly before Monday's closing bell, earlier skidding to a session low of $21.73 each. Shares have a 52-week range of $24.42 each.
In other sector news,
(+) PG, Increases quarterly dividend by 7% to $0.64 per share, payable May 15 to shareholders of record on April 25. Also boosts dividend for its Series A and Series B ESOP convertible preferred stock by $0.04 per share.
(-) AEO, Slides to new 52-week low following downgrade to Underperform from Market Perform at Cowen & Co.
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