World Reimagined

Scaling for Success: Jordan Schanda King's Journey in Empowering Women-Owned Ventures

Jordan Schanda King

Jordan Schanda King, Founder and CEO of Easy Scaling, has emerged as a leading figure in the world of growth consulting, with a strong focus on empowering women-owned businesses to thrive. 

Inspired by her wise grandfather's approach to constantly test new ideas, Jordan has created a work culture that prioritizes strategic action, continuous improvement, and adaptability. Through Easy Scaling, Jordan works to bridge the gap between visionary business owners' ideas and their ability to execute, providing them with a comprehensive set of skills, industry expertise, and support to turn their visions into reality. With a deep understanding of the unique challenges that female business owners face, Jordan is committed to ensuring that her clients have the stability and resources they need for long-term success.

We asked Jordan about the story behind her company’s founding, the biggest misconception others have around entrepreneurship, and what’s next for her and Easy Scaling.

Q: Tell us the story behind your company’s founding. How and why did you start working on Easy Scaling?

A: I am what some may call a serial entrepreneur. Easy Scaling is my third business. It feels like my first two were all about immersing myself into a world I knew nothing about and coming out on the other side with a unique set of skills, industry expertise, and perspective on the needs that exist for women building businesses. 

In my second business, I was working with women entrepreneurs in a coaching role, and I would often find myself frustrated—I wanted to get in and get my hands dirty. Even if I could tell them exactly what to do, they couldn’t always do it because they didn’t have the skill set to execute. There’s a reason why successful businesses have teams. They need it all—strategy, copy, tech, design, and more. Each are distinct skill sets, and it’s rare that one person can do all those things.

That's the gap I decided to fill with Easy Scaling. That’s precisely what we do now: we partner with visionary business owners and turn their ideas into reality.

Jordan Schanda King

Q: What are some of the most meaningful impacts Easy Scaling has had so far? 

A: We frequently get messages from our clients saying, “I wouldn’t be able to do this without you.” While everyone loves quantitative metrics based successes/wins/outcomes, the thing that’s most meaningful to us is how supported our clients feel. That sentimental indicator is how we measure our success, because this journey of being a female business owner is so unbelievably difficult mentally, emotionally—all the ways. 

Seeing the more tangible forms of success for our clients is great, but it’s those less tangible aspects of our relationship that our clients appreciate most. This deep feeling of support allows women to continue their business long term, because even if we can get big numbers in the short term, if our clients don’t feel supported in their mission to build something stable, their success won’t last. 

Q: In what ways has your upbringing or past experiences contributed to how you operate as an entrepreneur?

A: I grew up with a wise grandfather who ran a successful dental practice. He always described his office as a laboratory where he could test out ideas and theories on how to improve. That framework of constantly testing new ideas is deeply rooted in my approach to business and leadership. My spin on his advice is to create a work culture that focuses on constant improvement and refinement rather than striving directly for perfection.

Instead of trying to do everything “right" the first time, we prioritize implementing strategic action as quickly as possible, gathering data, and then pivoting, adapting, and refining based on results. This culture allows our team to show up honestly as their imperfect selves and encourages them to always be open to learning and trying new things.

Q: What’s the biggest misconception that others have around entrepreneurship?

A: I often become frustrated with the glamorized idea of entrepreneurship as a way to work as little as possible and make money in your sleep. In reality, being an entrepreneur requires a lot of responsibility, perseverance and action in the face of doubt and failure.

This fairytale people keep selling about entrepreneurship makes it seem like a fluffy title, when in reality, it’s one of the hardest things to do and sustain. This is especially true in the online space, where most entrepreneurs also have to be CEOs, which are very different roles. Entrepreneurship is characterized by experimentation, handling risk, and taking a lot of action in the face of doubt. Meanwhile, being a CEO is completely different because your job is to maintain and stabilize, to focus on longevity and stability. Most people in the online space are forced to wear both those hats at the same time, pulling them in two very different directions. 

So no, it’s not all sipping cocktails on a beach in Bali. And that’s okay because it’s also some of the most fulfilling work there is.

Q: Have you felt like giving up? What made you persist?

A: Sometimes it feels like I think about it almost daily. That comes with the territory of being an entrepreneur and a CEO. You’re constantly having to balance the weight of your decisions, not just on yourself, but on other people. The more the business grows, the heavier decisions feel, and my personal reaction to that tends toward imposter syndrome. It’s a really common mindset issue for women generally, but particularly women running businesses.

I persist because I have clarity on what I’m doing and why I’m building this business, and I have really good information on the impact we are making—this is why our client feedback is so key. I also have people surrounding me who remind me of all the evidence we have about the good we’re doing, and I use that as fuel not to give up. 

Q: Has your definition of success evolved throughout your journey as a founder?

A: I’ve come to realize that I can define success on my own terms. Ten years ago, and still today in some circles, there’s so much emphasis on the traditional definition of business success based on hard numbers like revenue and conversions. I’ve since watched this pendulum swing all the way to the other side where they say, “If you’re hustling or working 40 hours a week, you’re a failure.”

We need to set our own definition of success and be flexible enough for it to evolve over time and for our seasons. Sometimes I’m in more of a hustle mode because I’m looking to hit certain numbers and support my clients in their seven-figure revenue goals. But for some of our clients, and even for me in certain seasons, the goal is to make sure it’s fitting into my lifestyle, and that it’s not overtaking other aspects of my life. I get frustrated when people make it seem like there’s a right way to do it.

Jordan Schanda King

Q: What resources or people have contributed the most to your successes?

A: My team is one of the biggest contributors to how we have grown so quickly and how we’ll continue to scale and have a greater impact. I found out I was pregnant two weeks after I started this business, which forced me to build the business in a completely different way than I had planned. I didn’t even know at the time that what I would eventually build was an agency, I just knew I couldn’t make my vision happen alone—I needed a strong, collaborative, and autonomous team. Our team makes it possible for me to show up and do what I do, but also for us to offer this unique solution for our clients. 

I also have an excellent network of peers and colleagues in this space. Beyond that, my husband is unbelievably supportive, and I’ve been working one-on-one with a mindset coach for years, navigating these moments of doubt, of wanting to give up, of overwhelm, and imposter syndrome. Before I had that, it was harder to stick with it. Now, I’m able to see the thoughts for what they are and just keep moving forward.

Q: What’s next for you and Easy Scaling?

A: Easy Scaling started because of the gap we saw between an entrepreneur’s ideas and their ability to execute. So we created a service to give our clients both. As we’ve grown and gotten deeper into this space, it’s become clear to me that there’s an even bigger gap in access to holistic resources for women to scale. Businesses that are scaling are complex ecosystems with needs that evolve quickly. The piecemeal model that is available and expertly marketed to us just won’t cut it.

That’s what we’re solving with Scaling School, a collaborative, holistic experience for women looking to scale. It includes access to a personalized curriculum that we tailor through our proprietary assessment process, and exclusive access to over two dozen experts in all areas of business. It’s everything.

Jordan is a member of Dreamers & Doers, an award-winning community that amplifies extraordinary women entrepreneurs and leaders by securing PR, forging authentic connections, and curating high-impact resources. Learn more about Dreamers & Doers and get involved here.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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Gesche Haas

Gesche Haas is the Founder/CEO of Dreamers & Doers, a private collective that amplifies the entrepreneurial pursuits of extraordinary women through visibility opportunities, resource exchange, and collective support.

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