World Markets

Rwanda signs deal with Paris St Germain to promote tourism

Credit: REUTERS/Charles Platiau

Rwanda signed a deal on Wednesday with French soccer club Paris St Germain to promote tourism in the east African nation, its second such agreement since last year.

KIGALI, Dec 4 (Reuters) - Rwanda signed a deal on Wednesday with French soccer club Paris St Germain to promote tourism in the east African nation, its second such agreement since last year.

"We invest part of our tourism revenues in strategic collaborations such as the one with Paris St Germain because we understand the positive effect they have on the overall perception of the country globally," the Rwanda Development Board’s chief executive, Clare Akamanzi, said in a statement after the signing.

Akamanzi did not say how much Rwanda would pay for the deal. A source close to the French club said it was worth between 8 and 10 million euros.

Under the deal, PSG will promote Rwandan products, while messages promoting Rwanda will be displayed on its women's team kit and in the club's stadium.

PSG said on Twitter that it had signed a deal "inviting the world to participate in the remarkable transformation of Rwanda".

Last May, Rwanda signed a sponsorship and tourism promotion deal with the English soccer club Arsenal.

Rwanda earned $380 million from tourism in 2018, the central bank said last month, and was forecast to earn $405 million this year. It expects to earn $800 million by 2024, mainly from conferences and high-end tourists who trek with gorillas.

(Reporting by Clement Uwiringiyimana; Additional reporting by Julien Pretot in Paris; Editing by George Obulutsa and Giles Elgood)

((george.obulutsa@thomsonreuters.com; Tel: +254 20 499 1234; Reuters Messaging: george.obulutsa.thomsonreuters.com@reuters.net))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Latest Markets Videos

Reuters

Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

Learn More