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Roku Grows U.S. Smart TV Market Share to 13%, Introduces New Models at CES

Roku continues to grow its presence in the living room: 13 percent of all smart TVs sold in the U.S. are now based on the company's app platform, Roku announced ahead of CES in Las Vegas Tuesday. At the show, Roku will show off new TV sets from manufacturers like TCL and Element Electronics.

Roku announced in early 2016 that it had captured 8 percent of the smart TV market, with consumers buying more than one million Roku TV sets. Now, one in eight TVs sold in the U.S. are running its apps, according to IHS data relayed by Roku. However, the company didn't provide any absolute sales figures this time around.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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