Regal Entertainment Announces Theaters Will Reopen Aug. 21

Cinema chain AMC Entertainment (NYSE: AMC) announced last week that it will delay reopening of its theaters until mid to late August. Now it seems that AMC archrival Regal Entertainment will follow suit.  

In an announcement this morning, Regal, a subsidiary of London's Cineworld Group (OTC: CNNW.F), set an Aug. 21 date for reopening its theaters.  

Both companies appear to be responding to media conglomerates delaying the release of blockbuster movies once again (AMC specifically referenced Warner Bros.' Tenet and Disney's Mulan), although the situation is a bit of a chicken-and-egg scenario. On the one hand, theaters don't want to open unless they can be sure they'll have popular films to draw customers back to the theater. On the other hand, the movie studios don't want to release their films to empty theaters.

Empty movie theater viewed from back of room

Image source: Getty Images.

In the meantime, Regal is taking steps to ensure moviegoers will at least feel comfortable returning to spend their discretionary dollars at the theater. For example, the company is promising that "every auditorium and seat" will be treated with new "electrostatic 'fogger' equipment ... after each movie." Employees will be screened for coronavirus daily, and required to wear masks, as will moviegoers.

To facilitate social distancing, customers will be able to buy tickets and purchase concessions online before arriving at the theater. For those making these purchases in person, every second register will be closed to better space out the lines. To discourage back-and-forth traffic between the theater and concession stand, free refills of large popcorns and drinks will be discontinued.

In theaters, capacity will be limited to 50%. And generally speaking, groups of guests will be seated such that there are two open seats between each group.

10 stocks we like better than Cineworld Group
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Cineworld Group wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks


*Stock Advisor returns as of June 2, 2020


Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Latest Markets Videos

The Motley Fool

Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

Learn More