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Prudential Now a “Conviction Buy” at Goldman Sachs (PRU)

Insurance and financial services giant Prudential Financial, Inc. ( PRU ) on Tuesday saw its shares added to Goldman Sachs' prestigious "Conviction Buy" List.

The firm also set an $81 price target on PRU, which implies a 21% upside to the stock's Friday closing price of $67.02.

A Goldman analyst said he expects the market to "ascribe some value to PRU's market share-leading annuity business as risks have decreased, driven by product changes and equity market strength."

Prudential shares were mostly flat in premarket trading Tuesday.

The Bottom Line

Shares of Prudential ( PRU ) have a 1.72% dividend yield, based on Friday's closing stock price of $67.02. The stock has technical support in the $62-$64 price area. If the shares can firm up, we see overhead resistance around the $70-$72 price levels.

Prudential Financial, Inc. ( PRU ) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.4 out of 5 stars.

Be sure to visit our complete recommended list of the Best Dividend Stocks , as well as a detailed explanation of our ratings system here .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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