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Procter & Gamble Unveils Gillette Fusion ProShield for Men

The Procter & Gamble CompanyPG unveiled a new grooming product called Gillette Fusion ProShield. The new product will be available in two varieties - Standard (Yellow) and Chill with Cooling Technology (Blue).

Gillette Fusion ProShield is set to hit the North American shelves in late December, and will be available internationally from Jan 2016.

Gillette Fusion ProShield features lubrication before and after the blades to reduce instances of post-shaving skin problems. In addition, Gillette Fusion ProShield incorporates latest technologies such as the FlexBall handle with an innovative pivot, a Blade Stability Bar that creates optimal blade spacing, and a Precision Trimmer for accurate edging, among others. Moreover, ProShield blade cartridges can be fitted on all Fusion and ProGlide handles.

Gillette is one of the 21 Billion Dollar Brands owned by Proctor and Gamble that generate $1 billion to over $10 billion in sales annually and are among the world's most commonly used household names. These products attained the Billion Dollar Brand status through sustained product innovation and geographic expansion.

Procter & Gamble is known for its impressive product development capabilities and marketing prowess. In order to maintain its brand appeal, this Zacks Rank #3 (Hold) company focuses on innovation and expansion of its product portfolio, supported by strong marketing and commercialization. The company continuously offers low-priced products for price-sensitive consumers, while working on premium innovations focused on improving consumer value.

Stocks to Consider

Some better-ranked stocks in the consumer staples sector include The Clorox Company CLX , B&G Foods Inc. BGS and Dr Pepper Snapple Group, Inc. DPS . While B&G Foods sports a Zacks Rank #1 (Strong Buy), The Clorox Company and Dr Pepper Snapple Group hold a Zacks Rank #2 (Buy).

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PROCTER & GAMBL (PG): Free Stock Analysis Report

DR PEPPER SNAPL (DPS): Free Stock Analysis Report

CLOROX CO (CLX): Free Stock Analysis Report

B&G FOODS CL-A (BGS): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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