Online travel booking company, Priceline.com ( PCLN )-owned OpenTable, a provider of online restaurant reservations, released a new redesigned version of its website. The website is now available to diners in the U.S., Canada, Germany, Japan, Mexico and the UK.
The news release announcing the change says that the website has been rebuilt on a nimble platform that will make it simpler to use. At the same time it now looks more elegant and features rich imagery. The transformation appears to be aimed at making the site more attractive and enhancing user experience.
It will enable OpenTable to better match its restaurant customers with diners. The upgrade will make searching restaurants and booking tables easy and convenient. We note that OpenTable had unveiled a completely redesigned version of its mobile website in November.
Priceline acquired OpenTable for $2.6 billion in June in a bid to leverage its restaurant marketing expertise to expand into restaurant reservations and increase penetration in North America.
Priceline reported strong results in the third quarter with earnings exceeding the Zacks Consensus Estimate on revenues that were in line.
Priceline has been steadily building position in emerging international markets. It is not only increasing its hotel inventories but also entering into strategic alliances and making acquisitions that could help growth in the future.
The company's international business continues to do very well while the domestic business is being helped by deals, promos, prudent marketing, partnerships and acquisitions.
Priceline shares currently carry a Zacks Rank #3 (Hold).
Meanwhile, one can consider better-ranked players from the same industry like Geeknet, Inc. ( GKNT ), Mercadolibre, Inc. ( MELI ) and Overstock.com Inc. ( OSTK ). While Geeknet sports a Zacks Rank #1 (Strong Buy), Overstock and Mercadolibre carry a Zacks Rank # 2 (Buy).