PR Measurement Challenges and Expectations: Q&A with Richard Bagnall, CEO of PRIME Research


“The biggest problem we’ve got is we’re counting stuff,” says Richard Bagnall, CEO of PRIME Research. While PR professionals have demonstrated more accountability for measurement, there are still a number of top-of-mind challenges: How do you become more strategic in what you’re measuring? How do you keep up with the evolution of the media landscape and the technologies that are changing how we communicate and connect?

At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Richard Bagnall, CEO of PRIME Research —and incoming Chair of AMEC, the International Association for the Measurement and Evaluation of Communications—to talk about PR measurement. In this interview, Richard provides valuable insights into the challenges of PR across measurement and media relations within organizations.

Watch the video >

Be sure to read our other interviews from the World PR Forum with PR thought leaders who discuss influencer engagement and the impact of social media and technology on public relations:



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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.

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