PINOT’S PALETTE SIGNS 22 NEW FRANCHISE AGREEMENTS AND OPENS NINE NEW STUDIOS IN 2012
Rapidly Growing Paint and Sip Franchise Experiences Exponential Growth
HOUSTON - Jan. 8, 2013 - Pinot's Palette, a national Paint and Sip franchise known for providing guests with an entertaining evening of art and wine, announced today a successful year of growth in 2012 with the signing of 22 new franchise agreements and the opening of nine new studios. The agreements include growth in major metropolitan cities across the country in New York, N.Y., Atlanta, Ga., San Francisco, Calif., and Phoenix, Ariz. Deals were also signed in Montclair, N.J., Stamford Conn., and St. Louis, Mo. among others.
"It's been a very exciting year for Pinot's Palette and the Paint and Sip industry overall," said Craig Ceccanti, chief executive officer, Pinot's Palette. "We look forward to 2013 and continuing to develop a successful, national brand while bringing the magic of the Pinot's Palette experience to consumers nationwide."
As part of its aggressive expansion initiative, Pinot's Palette opened nine new studios in markets across the country, which includes the Greater Houston area as well as in Tulsa, Okla., Memphis, Tenn., Austin and Tyler, Texas, Fort Collins, Colo., and Louisville, Ky. In addition, the brand signed its first franchise agreement for a West Coast studio. The studio is slated to open in San Francisco, Calif. in the spring of 2013. Pinot's Palette also plans to open an additional 16 studios and sign more than 50 additional franchise agreements in the New Year.
Since its inception in 2009, the Pinot's Palette mission has been to bring fine art to the masses in a fun way. Guests sign up online to attend a two-hour or three-hour painting class where they are instructed by a local, trained artist on how to recreate the featured painting of the night. Pinot's Palette provides art supplies, plates and wine glasses, while guests enjoy snacks and cocktails. Franchisees have access to extensive painting libraries of artwork tested for all skill levels, as well as the ability to create their own paintings to respond to guests' changing taste in artwork and local trends in their respective communities.
"We spent the past year perfecting our operating and marketing infrastructure to support this level of national growth and are thrilled to see the outcome," said Charles Willis, president of Pinot's Palette. "From signing our first-ever franchise agreement in the West Coast to opening studios in major metropolitan markets, 2012 has been a phenomenal year. As we continue to expand our footprint nationally, we are confident people will embrace this concept, which has become extremely popular."
In addition to pre-opening, training, and ongoing support, franchisees are equipped with Pinot Technology Suite (PTS), an automated communication system designed to streamline administrative tasks. The proprietary PTS system has evolved to be the hub of studio management, integrating all aspects of the business from point of sale transactions, tracking reservations, artist scheduling, payroll and more. Easy to use business reporting tools and real-time guest information is readily available at the franchisees and employees fingertips allowing the business to run more efficiently.
Pinot's Palette offers both single and multi-unit development opportunities around the country.
About Pinot's Palette
Founded in 2009, Pinot's Palette is an upscale, entertainment art studio based in Houston, Texas, which combines the appreciation of art and wine through guided, step-by-step painting classes by a trained local artist. Today, 13 studios host hundreds of painters each week and the company has become one of the fastest-growing Paint and Sip franchises in the country. For more information visit www.PinotsPalette.com.