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Philips Ropes in Josh Donaldson to Promote Norelco Shaver

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Premium consumer goods major Koninklijke Philips N.VPHG ramps up the market popularity of its Philips Norelco brand shavers with a splendid celebrity endorsement program. Joshua Adam Donaldson, the renowned American baseball player, has been roped in to promote the brand through an innovative commercial.

In the advertisement, Donaldson actually swaps his own baseball bat for the company's Philips Norelco Shaver Series 9000. Through such an action, the famous sportsman conveys to his fans the smart shaving solutions offered by Philips' latest device. The advertisement also offers viewers a chance to win free shavers.

The company's new Norelco Series 9000 shaver, known as the 'Bringer of Rain', offers a unique wet shaving experience. Equipped with Philips' non-imitable innovative smart rotary technology, the device supposedly provides users with a unique grooming experience.

Apart from creating a commercial featuring a celebrity, Philips is working to ensure greater sales of its Norelco shavers through a wide network of distributional channels. The product is available in almost all regular as well as departmental stores such as Target, Amazon and Walmart.

Going Ahead

Koninklijke Philips is one of the largest electronics firms in the world. The company is divided into four distinct business sectors: Healthcare, Consumer Lifestyle, Lighting, and Innovation & Group Services. Philips' Healthcare segment is the one of the principal manufacturers of medical diagnostic equipment. This segment has four strategic business groups - Healthcare Informatics, Solutions & Services; Imaging Systems; Patient Care & Monitoring Solutions, and Customer Services.

We believe that going forward, Philips' efforts toward strategic marketing will bear fruits, and help increase the market demand for its Norelco electric shavers. Celebrity endorsement is integral to contemporary marketing tactics, as this helps the companies to tap demand by enticing the vast fan bases.

Stocks to Consider

Koninklijke Philips currently has a Zacks Rank #3 (Hold). Better-ranked stocks in the industry include GigOptix, Inc. GIG , Mistras Group, Inc. MG and AMC Networks Inc. AMCX . All three stcoks sport a Zacks Rank #1 (Strong Buy).

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KONINKLIJKE PHL (PHG): Free Stock Analysis Report

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MISTRAS GROUP (MG): Free Stock Analysis Report

GIGOPTIX INC (GIG): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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