Our Private Sector & The Natural Order of Innovation

By Marc Sellouk, Founder and CEO of Flewber

Prior to the advent of the internet and 24/7 news cycles, we were a simpler and more patient society. When milestones were reached or great achievements witnessed or read about, we marveled at them and drew inspiration. There was a natural order to things and most knew that haste, shortcuts, or shortened timelines, set for the need of instant gratification, would more than likely be met with failure and disappointment.

Today’s society is one that runs in great contrast to the past. Events are livestreamed, our phones are connected to an internet that alerts us to news in real time, and patience is only a virtue that lives on in the memories of an older generation. In almost any direction that you turn, the once natural order of yesterday has been replaced with the lust-filled desire for the instant gratification of today. Almost any direction, that is, except for the private sector.

As enthusiasts, activists, and bureaucrats alike clamor for Net Zero, sustainable fuels, and eVTOL aviation, UPS, Amazon, and Beta Technologies are quietly doing what the private sector does; they are working diligently and methodically today to ensure a safer and better tomorrow. Unlike cell phones, earbuds and video games, innovations in aviation have to go through multiple phases of testing and approvals before they are ready for use by the general public. As I wrote about earlier this year, innovations in aviation, especially those that take fossil fuel out of the aircraft, take both time and patience.

Just a few weeks ago, milestones were reached in the world of eVTOL aircraft. On June 12, a Beta Alia-250 landed at the UPS flagship “Worldport Hub” located at Louisville International airport. The stop was part of a month-long, nearly 3,000-mile tour that took the Alia-250 from its testing grounds in Plattsburgh, NY to the UP Summit in Bentonville, Arkansas and back again. This trip not only tested the eVTOL, which operated in conventional takeoff and landing mode, it was also a successful demonstration of Beta’s own charging stations. Then again June 23, the Beta eVTOL completed a flight between Amazon hubs located in Northern Kentucky and Ohio. 

In a statement, Kyle Clark, founder and CEO of Beta Technologies said the following: “Over the past year, we’ve significantly expanded our flight test program to include market survey flights with customers, conducting several successful real-life missions. Flights like these are not just an exciting and informative step forward for our program, but they also prove the viability of electric aviation and show that this technology is capable of operating with the variables of cross-country flying and in the National Airspace System.”

These three companies and many more like them, including my own private aviation technology company, are perfect examples of the private sector at work and how it brings tomorrow’s dreams to life, through the designing, testing, and hard work of today. The decades ahead are sure to be filled with countless wonders, things that we haven’t even yet imagined are going to make our lives and our world better for all of us. And each step of the way, as we get there, it will be our private sector and the natural order of innovation that we have to thank. Here’s to sharing an eVTOL to Penn Station one day. See you then.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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Marc Sellouk

Marc Sellouk, the president and CEO of Flewber, an air taxi service designed to be accessible to everyone. Flewber is a combination of Marc's passion for aviation and two decades of experience founding and leading a business.

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